Marketing your brand, business or website to the masses is a huge part of building a successful web presence. Without awareness, traffic and marketing efforts in place, it will be nearly impossible to grow and succeed in whichever industry or niche you’re operating. With so many marketing strategies available these days, it can be difficult to decide which are relevant to your brand, which you can afford and which should receive top priority. Email marketing remains a staple of most brands due to its cost-effective nature and widespread acceptance as a form of marketing. We’ll give you a heads-up on three great email marketing platforms to consider when beginning your email marketing efforts.

MailChimp

Long known as one of the most popular and versatile solutions for email marketers, MailChimp is free to begin using. Depending on the size of your list and the frequency you decide to contact them, premium plans are also available. Within the framework, brands will be able to build both HTML and text-only email campaigns that can be useful in marketing to just about anyone. You’ll be able to sync up MailChimp with your social media platforms to publish instantaneously, and can also schedule email blasts far in advance. In addition to this, MailChimp offers plenty of analytics functionality that’ll ensure you’re able to track your progress and determine which email marketing strategies work best when pinging users with content.

HubSpot

Another popular solution for brands seeking to make a major impact via email marketing, HubSpot is a great utility that combines functionality, aesthetics and basic marketing experimentation all into one. If you want to run multiple tests of your campaign via A/B testing, you’ll have no trouble doing so via HubSpot. With a variety of pre-built templates, you can easily shoot out messages without having to build each campaign from the ground up. As you collect valuable data about your subscribers, you can use HubSpot to filter users in ways that ensure your email blasts are highly personalized and super-effective. While HubSpot comes with a price (basic plans start at just a little over $200/month), many businesses and brands rely on this quality service to get the job done.

GetResponse

With GetResponse, you not only get email marketing solutions, but you can also take advantage of automated marketing tools, landing page creation and a variety of other features. Currently available for just $15 per month starting out, you’ll be able to use the platform to significantly customize your marketing efforts depending on the exact niche. Billed as an all-in-one solution for businesses that wish to get the most out of email marketing, GetResponse combines features that you won’t find in many other email marketing features. If you want to give GetResponse a try and start pinging users to see whether it works for you, it won’t involve a costly commitment like many other services.

Have you ever used an email marketing tool to reach out to fans, customers and subscribers before? If not, what has motivated you to start now? Please tell us your story below and share with our audience your experience.