Producing and sharing content on social media is a very common practice for individuals and businesses alike. Social media effectively requires entities constantly share new ideas, offers, posts and other forms of multimedia in order to remain relevant in the eyes of followers. This can put some undue pressure and stress on the shoulders of brands and businesses that feel they must always be sharing content in some way, shape or form. The reality is that the quality of your social media sharing matters much more than the frequency. To help you get the most out of your social media shares and content, we’ll tell you about some nifty tricks that can help.

Utilize the Best Media

Perhaps the most important element in generating maximum benefit from shares is to immediately be recognized. On social media, the average person is scrolling through dozens of updates, statuses, ads and other elements. The only way you can realistically compete with that – especially if you are advertising or are a brand in general – is to catch readers’ eyes. High-resolution photos, videos that immediately attract the attention of viewers and other examples of high-quality multimedia is the best way to catch people. It has also been proven that both videos and photos tend to be shared on social media two to three times as much as pinging links to standard text and articles. If what you’re wishing to convey to readers can be done so via photos or video, then be sure to use them in lieu of text.

Get Emotional

People on social media want to feel moved. Whether it is through humor, sadness, excitement or optimism, the best social media posts for sharing are those that convey a sense  of emotion. From tear-wrenching stories to funny anecdotes, you’ll notice that some of the most-shared forms of content you see in your feed do a great job at making people feel – something, anything. If your posts are generic, too self-promotional or otherwise lacking in the human element, then you can’t expect social media – the epitome of modern human engagement and interaction – to respond very well.

Be Professional and Positive

Social media is an echo-chamber in many ways. People want to hear what they want to hear, and most everybody wants to hear positive commentary. For brands wishing to maximize the sharing of their content, it is imperative that the tone of the content be positive. Few people are going to be motivated to start pinging links to doom and gloom comments. Likewise, a professional demeanor is essential for a business or brand of any type. This doesn’t mean that you can’t be a bit humanizing and informal – in fact, such is recommended – but you should strive to project your brand’s authority and credibility whenever you are creating content.

Boosting participation on social media within your fanbase or audience is easier said than done, but there are some simple solutions that can improve the chances of success. Be sure to use emotion in your posts in order to connect with the readers. Be professional and positive wherever possible, as this will convey a serious yet amicable aura for your brand. Lastly, use high-quality media to catch everybody’s eyes at first glance. If you follow these guidelines, then you’ll be well on your way to boosting the number of social media shares that your brand generates.