Facebook ads are an important part of many businesses marketing plans. They are able to reach a specific audience, and can prove to be quite effective. Whether you’ve used these ads in the past or have been considering them, it is now easier than ever before thanks to the fact you can buy the ads through MailChimp. MailChimp is of course one of the most well-known, and well-loved email marketing platforms currently available, so this added feature is really hitting a high note.

Brand New Offering

Being able to purchase Facebook ads through MailChimp is a brand new offering, and with ads costing just $10 it’s definitely bang for your buck. There is no added cost from MailChimp to place the ad, it’s the same as you would pay if you went directly through Facebook. There are currently more than 15 million people using MailChimp, so you can bet a large amount of them will be anxious to give this new offering a try.

The way it works is that the Facebook Ads feature is actually a free add-on to the MailChimp platform. You will be able to choose your targeted audience and then track the results of your ads right within your dashboard on MailChimp.

It is integrated with the Facebook’s Ads Manager so you are essentially saving yourself a step from having to go to Facebook and set up an ad through there. Instead you have everything you need at your fingertips in MailChimp. Of course, MailChimp is hoping this helps to solidify their goal of becoming a one-stop-shop for marketing.

Why Use Facebook Ads?

Perhaps you’ve never used Facebook ads before and are sceptical if it’s needed or effective. Well here’s a fact, people spend an incredible amount of time on Facebook each and every day. It is estimated that on average a person spends about 28% of their day on social media, which means you’ve got a fairly large window to connect with them.

Now here’s an even more incredible statistic, Facebook released data in 2016 that stated there are 1.55 billion people who log onto the social network each and every month. How else can you reach that big of an audience for that length of time in a day?

Of course, you aren’t trying to reach all the users, which is another reason Facebook ads make so much sense. You have the ability to select a target audience so you can really narrow down who is seeing the ad. Not only will a person see your ad, but they often share them, which expands your reach even further. The fact that MailChimp allows you to track the results of your ads will help you to see the merit behind placing them.

Jump On Board

If you’re a fan of MailChimp, this latest offering should only help to get your message out and connect with new audiences/clients. As MailChimp strives to be that one-stop-shop for marketing tools, users such as yourself will be able to reap the benefits.