Content marketing – whether it be paid or organic – is at the core of modern digital promotion. Reaching audiences and persuading them requires having on-point content to present. Without such offerings and optimizations, it is likely that even the most refined marketing campaigns and pitches will fall flat.

Content marketing itself has constantly been in flux over the years, adapting to new platforms and formats. As a new year has arrived, there are inevitably new expectations and trends to consider. What are some major themes and changes that will rock the world of content marketing in 2021?

Keep reading to learn about how your content marketing strategies should adapt in this new year.

Video, Video, Video

As has been for some time, video marketing content will continue to grow as a segment of content marketing in 2021. As more people continue to move and prefer mobile devices, pinging your website, social media and search engines with viable video content only strengthens the effect of your content marketing.

With a majority of internet users now saying they prefer video content to text-based content, there is no reason to expect this trend will reverse. As such, get on the bandwagon: enlist the services of a professional or learn how to shoot and piece together video content yourself!

Target Emerging News, Trends and Topics

Being the first to properly market with content on a particular late-breaking topic will make all the difference in 2021. While many news outlets and media sources have long understood the importance of being first, an increasing demand for quick info will continue to reward those who are first to cover these items.

Whether it be late-breaking news or trends that can be sniffed out via careful digital sleuthing, tapping into the emerging interests of one or more target audiences is crucial to content marketing. By embracing a broader set of strategies that revolve around this concept, brands and businesses will ensure their continued success within any and all niches they target.

Invest in Content Repurposing

If your brand or blog has existed online for some time, then there is a good chance your past content marketing efforts have already delivered an ample amount of great content. However, it may be dated or otherwise relegated to past efforts: repurposing that content for 2021 is an ideal strategy that can breathe new life into previously-successful campaigns!

By pinging your website with content that has been revamped from previous offerings, you can reduce your overall workload. By tweaking and updating prior content for new impressions, you’ll spend half the time or less that you’d spend on creating content from scratch.

Don’t Forget Social Media

Social media is bigger than ever: content marketers that have been minimizing or outright avoiding social media usage cannot afford to continue doing so in 2021.

With billions of users around the world now plugged into multiple, various social media platforms, content marketing is arguably just as dependent on social media as it is search engines or email marketing. Plug it now, cultivate followings and make sure that this form of marketing approach is active and viable for your brand.

2021 will be an exciting year filled with surprises for marketers – just like every previous year. However, much can be predicted about where various trends and developments are headed in the world of content marketing. Take these tips and make sure to incorporate them fully into your content marketing strategies for this new year!