How often do we sit around contemplating new ideas for content, only to come to the conclusion that we have already written about everything in our niche? While this almost never is really true, it's a common occurrence and one that is associated with a modern-day form of writer's block. It can be d... Read more...
Some say that content is only as good as the number of people it reaches. After all, search engines are increasingly becoming capable of assessing whose content is genuinely good and whose content is not, and classifying it based on that. We are not completely there yet, though, which means that som... Read more...
The old days of SEO were quite an easy time for most website owners, as a few simple additions or alterations to your pages and code could easily get you featured in search engines. As time has passed, however, Google and others have cracked down on these easy-to-rig systems and have implemented tou... Read more...
In order to do well in search and on social media, your content must stand out above the rest. There are several different ways to capture the attention of readers: you can target a small niche where there isn't much coverage, you can engage in controversial topics, or you can use emotion to draw yo... Read more...
Writing itself can be a tense and creatively-challenging process in and of itself, but adding search engine optimization considerations to the mix can create a completely different dynamic of difficulty. Between considering who to write for, who to target, where to add technical concerns and when to... Read more...
As the internet becomes increasingly contested – to the point that it almost feels uncompetitive – more and more people are looking to move away from technical concepts and instead focus on what people want. After all, search engines continue to become more sensitive to the actual actions of peo... Read more...
Most bloggers have no trouble at all with devising new ideas for their content strategy. Not only do traditional bloggers have an immense amount of potential ideas at their disposal, but many of these topics are popular with their readers. Business blogs, on the other hand, may struggle to generate ... Read more...
After weeks, months or even years of writing about a particular subject, it can become quite easy to develop writer's block or run out of new ideas. This process is especially frustrating for brands, businesses and blogs that focus on niche areas of interest: how else can you continue to pump out de... Read more...
Many content creators may be ignorant enough to forget about it, but a great headline makes the difference between stellar content and stale content. Readers are bombarded with information on a daily basis: one coping mechanism is to subconsciously tune out as much of it as possible in order to only... Read more...
In the pursuit of creating more desirable content, webmasters and content creators now are faced with the task of making their offerings more social in nature. With social media now driving a good portion of internet traffic and discussion, it comes as no surprise that countless brands are encouragi... Read more...