When designing a website, the first thing you do is define your target audience. This audience will determine how you use elements like spacing, fonts, text contrasts and other design elements. But what happens if you have a global audience? Such a broad audience can make things complicated because ... Read more...
Whether you have a one-page website, a lead capture page, or want to create a page you will be sending targeted traffic to, making sure that it converts well is very important. A good-looking page doesn't always translate to conversions, and you can't make changes based on what you think will conver... Read more...
Even though XML sitemaps have been around since 2015, it is surprising that there are so many websites that do not have one. Sitemaps have become a critical component of SEO because they tell search engine bots and spiders the structure of your website so they can easily crawl the website and find a... Read more...
WordPress is a very useful tool. It makes it very easy for those who do not know how to code to build their websites fast. This ease of building and launching WordPress is made possible by the large selection of themes and plugins that are available. Both pre-built and custom WordPress themes serve ... Read more...
Having a steady and reliable online presence is essentially a must for any business or brand today. Being able to reach your customers, clients and/or visitors in general is a primary goal of interaction for brands and entities, so pursuing this in the digital realm in today’s modern world is abso... Read more...
WordPress has massive popularity on a global scale, giving it unprecedented reach into the homes and devices of billions. Webmasters and brand managers love the ease of us that WordPress offers, with its popularity anchored around being able to install and activate any number of useful plugins and s... Read more...
We have talked about the issue of bounce rates many times on this blog – and that is because the concept is just that important. Whether it be search engines penalizing your visibility due to a seemingly uninterested audience or paid marketing campaigns that fall flat due to a lack of context or d... Read more...
The overall nature of a website determines its appeal to a wide variety of individuals and entities. Usually, webmasters contemplate how a website will be perceived by visitors. This aspect of website design and structure is very important, as even a well-designed website that doesn’t appeal to ac... Read more...
Search engine optimization remains one of the most crucial components in long-term content marketing and organic exposure for businesses and brands. Without search engine visibility, the vast majority of entities would be forced to either delve deep into more nuanced marketing tactics (such as email... Read more...
It is an inevitable reality at some point: your website will become obsolete. Brands, blogs and businesses from all walks of life sooner or later find themselves behind the times in terms of both functionality and aesthetics, requiring a major revamping of their website. While it is easier than e... Read more...