How to Find Your Audience on Social Media
There’s no ifs, ands, or buts about it, today’s businesses simply must have a social media presence if they hope to connect with a wide range of customers. Of course, the whole idea of creating and then maintaining a social media presence seems easy enough, but once you get started you’ll quickly discover there is skill involved. If you’re looking for tips on how to find your audience on social media, then you’ve come to the right place!
Study Social Media Accounts of Successful Businesses
As a starting point, it doesn’t hurt to check out some of the top social media business accounts out there to see what they are doing, and how it’s working. This will give you some ideas and inspiration as you work to capture your own audience.
Understand Where Your Customers Like to Socialise Online
In order to find your audience, you first of all need to know where they tend to hang out. This means a little research is necessary. You’ll want to take a look at all of the biggest social media sites such as Facebook, Twitter, and Instagram to determine where they are. This allows you to zoom in and really target particular networks. If you are sending out messages to the wrong type of target audience, then you’re doing nothing to increase your online presence.
As a side note, in most cases Facebook tends to be the top place to find them, but remember this isn’t the case for all audiences.
Figure Out What Will Grab their Interest
Once you find your target audience you need to think about what you can say or do that will grab their attention. You message needs to be one that connects with them and sticks with them. This can be done in all kinds of different ways depending on who your audience is. Take into consideration things such as the age range of your audience, their likes/dislikes, the products/services you are offering, and how your products/services can better their lives and appeal to them.
Look to Partner Up with Consumers Themselves
Because people can tend to ignore advertisements and anything seen as an advertisement, you may want to partner up with some loyal customers. You can call them brand advocates if you wish. You can then allow them to get the message out on your behalf. It can look a lot more honest and engaging coming from a real-life customer who has nothing to lose by sharing his/her experience and thoughts. Anyone who is cynical when it comes to businesses and companies will connect with this approach. As far as who you want to partner up with, ideally you want to pick someone that would represent your brand properly.
Research and Consistency is Key
There is plenty of research involved when it comes to finding your audience on social media. In fact the research tends to take longer than any other part of the plan. Once you do connect with your target audience make sure you keep it up. It’s a lot easier to keep your current followers than to go about finding new ones again.