Attracting people to your website is often only the first of several goals. Once there, you likely want them to engage in one or more actions, whether it be reading and sharing an article, commenting on a post, making a purchase or subscribing for future updates. In order to do this, you need a f... Read more...
Now more than ever, focusing on mobile audiences pays huge dividends. With the sheer proliferation of tablets, smartphones and other mobile gadgets, most people who access the internet use devices other than standard desktop and laptop computers. This huge shift definitely has an impact on brands, a... Read more...
It has been said that the appearance and functionality of a website is the virtual equivalent of a brand’s first impression. Within mere seconds, many visitors will develop opinions of a brand based on how a website looks or feels, making it vital that brands use every tip and trick possible to ac... Read more...
The internet is arguably just one major complicated web of interconnected entities that seemingly stretch forever. This terminology isn’t off-base, as many people historically referred to it as “the world wide web”. Despite this, the reality of the internet is that it is billions of devices an... Read more...
Research shows that one of the biggest reasons why customers ultimately abandon carts or never follow through with a purchase is a lack of information. Even when not tied directly to the product(s) in question – for example, shipping policies – the effect of not knowing can be enough to keep t... Read more...
Everybody knows (or at least should) that proper and professional web design is crucial to long-term brand success. In a digital world where first impressions are made immediately and users have plenty of alternatives to consider, sending the wrong message through shoddy design isn't permissible. ... Read more...
Putting on a good face for customers, subscribers and/or visitors is an important aspect of brand management. Digital presences – such as websites and social media pages – certainly are easier and (usually) cheaper to renovate or alter than brick and mortar enterprises, but all of the same conce... Read more...
If you work online as a small business or website owner, then you need to know what SSL is and why you should implement it. SSL (Secure Sockets Layer) is incredibly important for anyone that wants to work, sell and buy, online. SSL is what keeps yours and your client’s information confidential whi... Read more...
For a few years, most brands have been made aware of the effects that mobile users can have on their brands' bottom lines. Particularly true with search engine optimization, a large percentage of traffic now comes via mobile devices. With search engines directly penalizing websites that do not cater... Read more...
Designing the very best website possible involves plenty of work and consideration. From functionality to aesthetic charm, brands must aim to cater to their audiences in a plethora of ways. With no specific blueprint for what exactly each audience prefers or desires, this can ultimately be a long-te... Read more...