Video has emerged as one of the most important parts of any team's marketing strategy. Studies show video has the highest returns on investment on any marketing media format. However, marketers still face challenges when getting their video marketing strategy off the ground. We have looked at severa... Read more...
One of the most influential forms of marketing across every demographic is video marketing. With an ability to easily reach and be digested on virtually every type of consumer device, the explosive growth in this practice shouldn’t be surprising to anybody. From desktop and laptops to phones and t... Read more...
Reaching your target audience via digital marketing is a tried and true method for building brand recognition. There are dozens of different methods for making a splash with your target demographic, whether it be via email marketing, social media use, SEO or multimedia. Ultimately, the combination o... Read more...
Years ago, the most common forms of marketing universally centered around text-based content. From blog posts to PPC ads, brands focused on pitching their products and services via text because it was simple and because many lacked mobile devices with fast internet speeds. The game has changed, howe... Read more...
Many content creators have found success and even fame via the internet, but those who have harnessed YouTube to its fullest potential arguably have had the most impact. Brands built off the platform can easily reach millions of unique visitors each month, driving large sums of clicks, subscriptions... Read more...
Thanks to social media, mobile devices and an increase in bandwidth, more and more brands are turning to video marketing as a sure-fire way to attract attention. The amount of video content the average person consumes has been increasing exponentially for several years, making this area a gold mine ... Read more...
Every business understands why various forms of marketing are necessary. Those engaged in e-commerce and content creation on the web in particular realize that it is a crucial component of success. There are various forms of content and digital marketing to consider – most successful brands utiliz... Read more...
Producing great content is at the core of any successful marketing, SEO or e-commerce strategy. Whether you are shaping opinion of your product on social media, improving your clout in SERPs for better SEO results or increasing conversions via email marketing, what drives success or failure in these... Read more...
With smartphones, everyone's become an expert photographer, and an expert movie maker! Or that's what we all like to think anyway... So does becoming a YouTube sensation just take pulling out your phone and recording a few minutes of video? Well, perhaps, but why not make your videos as high ... Read more...
In the age of social media, content availability is vast. This means that each piece of content is likely to generate less overall value when placed into the whirlwind of shared, liked and posted content floating across sites such as Facebook and Twitter. Great content, of course, still excels at re... Read more...