Never before in the history of the internet has it been so easy to make a debilitating mistake than it is on social media today. From the occasional bad tactic to an embarrassing message that goes viral, there are many pitfalls that brands of all sizes must avoid in order to remain relevant and appe... Read more...
Social media can be a very useful tool for brands and businesses seeking to foster relationships with other brands and businesses. Despite its utility, successfully creating B2B relationships through networks like LinkedIn, Twitter and Facebook has proven to be more difficult for most than for brand... Read more...
Bringing attention to a particular brand on social media is not only difficult in this competitive climate of today, it is also necessary. As social media platforms continue to make the process more difficult through organic means, many brands have had to result to paid strategies in order to broade... Read more...
Whether you are publishing content on social media or on your website, there is ample benefit to the concept of sharing. The number one, underlying goal for most brands is to maximize their audience sizes and reach in order to persuade individuals, promote products or inform about an important cause... Read more...
Brands have been using Facebook to connect with like-minded audiences for several years now, but the way in which this occurs has changed. Not too long ago, Facebook decided to move away from a mainly organic algorithm system – in which most people who have liked a page see its updates over a give... Read more...
Many people remember StumbleUpon from the days in which Mozilla Firefox was very popular. Initially available only through it, it later expanded into all browsers as an add-on. Some people have been under the impression that StumbleUpon is long gone, but the reality is that millions of people still ... Read more...
Even though there are many different social media networks, the core practices and tenets of attracting audiences remains quite similar across all of them. On social media, people generally want to be entertained in some fashion. For some, this means information. For others, it may mean humorous vid... Read more...
The world of social media is a new dynamic for many small businesses that have had physical presences for a long time. Even with some small web-based businesses, social media may be a new phenomenon. Many small brands cynically wonder how they could get any use out of social media when their audienc... Read more...
Impressing social media audiences in this day and age is already proving to be a difficult concept, but it becomes even more so when dealing with an audience that revolves around B2B. Making inward roads with this particular type of audience requires all of the same elements that traditional social ... Read more...
With the invention of social media, a variety of benefits and drawbacks suddenly found their way into the hands of businesses and brands. While social media certainly provided an unprecedented way in which to communicate compliments and questions more rapidly, it also paved the way for criticisms an... Read more...