TikTok has had a popular run in the United States, but with its era apparently at a close, there is demand for similar content mediums. Much like Vine once dominated the short video content format on social media, TikTok exploded in growth over two years due to its inherent simplicity and flexibilit... Read more...
The use of social media platforms to promote businesses is by far one of the marketing methods in this day and age. Snapchat, the photo sharing app, is just one of these platforms. Snapchat was introduced to the app store in 2011 and was originally intended for use by young people to send “self... Read more...
Despite its huge popularity with the teenage generation, Snapchat is becoming a useful marketing tool to many different fashion and retail brands. With more and more people of all ages jumping on the Snapchat bandwagon, the app is now used by more than 100 million people each day with more than a th... Read more...
Digital marketers have an unprecedented number of media outlets and venues through which to pursue their objectives in the age of information. Social media networks in particular have become a very popular venue for marketing, in part due to the fact that large numbers of people can be reached – e... Read more...
Not only has social media become practically required of brands in the modern era, but the need to find social media platforms that cater specifically to select audiences and niches is paramount as well. Each social media network has inherent advantages and disadvantages. Some provide a “quantity ... Read more...
One of the most rapidly growing social networks out there, Snapchat has taken the world by storm and is winning the hearts and minds of the millions who use it. Its dynamic format that allows users to chat and share photos with one another in real time makes it a pretty refreshing take on an old con... Read more...