Many bloggers and entrepreneurs thrive by providing the public with reviews on new, important or even seemingly trivial products. These reviews help fuel billions of dollars in economic transactions every single day, impacting where people shop and what they buy. Many have even monetized the process... Read more...
While it has been drummed into our heads for many years that search engines like Google do not directly recognize social signals as part of any broader SEO assessment, not all search engines behave the same. Most notably, Bing recognizes social signals and in fact encourages social media use as part... Read more...
With search engine optimization being such a multi-faceted, long-term operation, there is plenty of confusion even among those with substantial experience in the field. Whether to focus on content creation, link building, keyword optimization, on-page optimization or any number of other endeavors ca... Read more...
Since the dawn of the internet and search engines in general, brands have used keywords to adequately target select markets and be seen by relevant audiences. In the past, it was quite easy to use – or even abuse – these methods to obtain visibility. However, it is much more difficult to take ad... Read more...
While many self-employed content creators and entrepreneurs have full control (and responsibility) over their day-to-day operations, there are many more online brands and businesses that rely upon the input and decisions of others. Because of this, many people in charge of managing online brand repu... Read more...
Regardless of the type of marketing you and your brand may be pursuing, there are fundamental constants that must be considered. While these constants are important, cultivating a large-scale, multi-channel digital marketing effort requires understanding the nuances of each main channel and platform... Read more...
Generating meaningful and persistent methods for driving traffic to your website is an absolute must in today’s competitive digital atmosphere. While some organic forms of attention – such as traffic from search engines – can be incredibly effective, they can also be fleeting; depending on how... Read more...
With search engines driving the bulk of direct online traffic and queries, few brands, blogs and businesses can hope to ignore their presence. While email marketing, social media and other forms of digital marketing can create exposure, many of these options are either equally organically challengin... Read more...
Search engine optimization has played a pivotal role in brands reaching audiences for more than 20 years. While once a very simple set of tasks, SEO has since evolved into a complex entity with hundreds of unique considerations. Likewise, the technical capabilities of websites and software have also... Read more...
The vast majority of search engine optimization focuses on text-based search results – and for good reason. The overwhelming share of search results still occur and appear within text-based parameters, and optimizing for these results is the easiest format for brands and businesses. Nevertheless, ... Read more...