How to Ensure Your Product Reviews Show Up in Search
Many bloggers and entrepreneurs thrive by providing the public with reviews on new, important or even seemingly trivial products. These reviews help fuel billions of dollars in economic transactions every single day, impacting where people shop and what they buy. Many have even monetized the process, securing free products to review and/or earning commissions whenever their readers buy these products through their websites.
But in order for these reviews to have any benefit – for consumer or reviewer – they must first be visible. Most people find product reviews via search engines. But what can be done to maximize the visibility of these reviews? Continue reading to find out more.
One of the most crucial components for ensuring your product reviews are visible in search results is being as detailed as possible in your descriptions. Studies have shown that long-form content in general is more likely to be featured in search results than shorter, blurb-like alternatives. Largely speaking, you want to be pinging search engines with reviews that are at least 1,000 words in length; up to 2,000 words is recommended, depending on the product and the quality of the content.
However, more isn’t always necessarily better. It is vital that the content in your review(s) is relevant to the target audience. Inserting excessive amounts of fluff in order to meet a seemingly arbitrary word count is not a strategy for success. Some products simply do not provide enough content to create long-form reviews – and that is OK. If the product does allow for more detailed, original review content, however, then make sure to feature it.
Be an Authority
Some reviewers desire to be an authority on products that span a wide array of topics and niches. While for larger, established brands this can be done, for most reviewers, it is important to focus on one or two particular areas of expertise. Search engines look for various indicators that your brand is an expert or otherwise qualified to be providing reviews on a particular product before suggesting it to those seeking input. This can relate to everything from keywords and past content to age of your website and overall content quantity (each search engine is different: what Google prioritizes may not be identical to what Bing prioritizes, and so forth).
Nevertheless, focus on products that your brand has a reputation for reviewing. Once you’ve established yourself as an authority in this topic, your visibility in search rankings is likely to rise. From there, it may be possible to branch out into other niches.
Providing a well-rounded, accurate description of a product is essential to pleasing search engines and garnering additional visibility. All too often, affiliate marketers and others seeking to earn commissions via product review links try to pass off an otherwise OK product as superb. Search engine algorithms are increasingly advanced and can often detect these nuances in content.
Make sure you’re pinging search engines with reviews that genuinely highlight the pros and cons of a product. Even if you’re including affiliate links, it is essential that you’re honest about the scope and quality of what you’re reviewing if you want to be visible in search results.
By being unbiased, establishing authority within one or more niches, and providing as much detail as possible, you can become an expert product reviewer that solidifies your visibility in relevant search results. Now that you know, take this advice and put it to good use!