Carving out a niche for yourself with competitors aiming for the same audiences is difficult enough for online brands, but even more so when selling products. Given the sheer amount of choice consumers now have online, shopping around for the best price, fastest shipping or easiest checkout can ma... Read more...
Many brands revel in the holiday season rolling around – and for good reason: a large percentage of retailers sell more in the final two months of the year than at any other point on the calendar. Even organically, many businesses can expect increases in sales, but extracting maximum potential dur... Read more...
To convince a potential customer to make a purchase isn't as easy as it might seem. Brands from all backgrounds know that most potential customers are inherently skeptical: while some people will buy from the first source they find, many use reviews, search engines and other tools to make a decision... Read more...
Shoppers make plenty of decisions and evaluations before they decide whether or not to buy a product – even if they don't realize it. There are many different factors about your brand, its website and its offerings that can influence those who are on the fence about making a purchase. Because of t... Read more...
Any online store or e-commerce solution requires internet traffic in order to earn a profit. So many different stores and businesses now sell products and services through the web that there is ample competition in virtually every niche. The frustration for a brand just starting out can be massive, ... Read more...
A lot of businesses look forward to Black Friday to boost their sales numbers for the fiscal year, do first-time business with loads of new shoppers and strengthen their positions within their given niches. At the same time, Black Friday sales and promotions are often so hectic that business owners ... Read more...
Online stores and businesses have many different needs and tasks to consider on a daily basis. Whether a business deals exclusively with online sales or provides both in-store and online services, there are plenty of tweaks that can be made in marketing, customer service and other areas to improve t... Read more...
E-commerce has opened the flood gates for mass global consumerism. Simple transactions today would have been impossible just twenty years ago, and these changes have had a profound impact on how consumers and businesses interact with one another. Through a delicate dance of customer service, SEO and... Read more...
E-commerce is a competitive and cut-throat industry these days. When selling products or services online, you have to strive to improve and perfect every single element of the experience for users. From web design and descriptions to checkout and payment solutions, even the smallest of hurdles can s... Read more...
All too many webmasters, marketers and bloggers regularly complain about the number of conversions that their websites produce, and with good reason. Many websites out there significantly underperform their ability to generate leads and turn those impressions into something more powerful, but many d... Read more...