Many bloggers and entrepreneurs thrive by providing the public with reviews on new, important or even seemingly trivial products. These reviews help fuel billions of dollars in economic transactions every single day, impacting where people shop and what they buy. Many have even monetized the process... Read more...
Since the internet has existed, people have been leaving their opinions online for the world to see. Whether it be about specific websites, businesses, individuals or just their thoughts on day-to-day events, these opinions ultimately get read and absorbed by many others. For businesses and brands s... Read more...
Word of mouth is an incredibly important aspect of brand growth. We all know of businesses that we first heard of from friends and family members. Some impressions may have been positive, while others were negative. People have their opinions of businesses shaped by the opinions of others, which is ... Read more...
In an age where virtually any information you want can be found with just a few clicks, businesses and brands are under more pressure than ever to perform admirably. Whether that be via good customer service, quality products or easy internet access to their offerings, the stress is real for many bu... Read more...
Providing products and services to the world at-large is never easy, but most who do it have found their calling. The internet makes it possible to provide these solutions on a scale never seen prior in human history, which presents many positive opportunities for businesses. However, it also opens ... Read more...
Users are now more powerful than ever and user generated content takes up a large portion of all web content we see today. But one area where user generated content is especially powerful is when it comes to customer reviews. Gone are the days when regular word of mouth was all that was needed. Onli... Read more...
Online reputation management is a huge component of many brands' online marketing strategies. After all, a majority of people will not make a purchase directly from a brand without seeing what others are saying about the brand online. Through review platforms like Yelp and Google, consumers can quic... Read more...
Building a name for your business is essential in today's highly-competitive e-commerce marketplace. Without an adequate combination of reputation and marketing, your brand is not likely to succeed in any meaningful way. Before people commit to purchasing a service or product, they want to learn mor... Read more...
Any successful business or brand is bound to have its share of ups and downs. When handling dozens, hundreds or even thousands of customers each day, you will sooner or later make a bad impression upon someone. Perhaps this was due to slow shipping and handling times, or maybe it was related to the ... Read more...
It's only a matter of time: if you serve customers on the web, you will sooner or later encounter the dreaded bad review. With so many outlets on the web where people can discuss your brand negatively, it can be stressful to know that constant research and monitoring is required in order to maintain... Read more...