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Posts tagged with PPC

Better Prepare Your PPC Campaigns for the Holidays
Comments Off on Better Prepare Your PPC Campaigns for the Holidays, 15/11/2019, by in Marketing

The holiday season is a great opportunity for brands to maximize their traffic, earning potential and visibility. Regardless of niche, many websites see their best traffic numbers during the months of November and December. Influenced in part by sales and part by the changing weather keeping more pe... Read more...

What to Consider When Choosing Between PPC & SEO
Comments Off on What to Consider When Choosing Between PPC & SEO, 02/10/2019, by in Marketing, SEO

Bolstering brand visibility is a prime concern for any online entity, whether the focus is on selling products, earning subscribers or raising money for charity. New brands have many options and methods to consider when pursuing this goal, but it can feel utterly overwhelming at times. The most effe... Read more...

What Targeting Options Exist in PPC Marketing?
Comments Off on What Targeting Options Exist in PPC Marketing?, 30/08/2019, by in Marketing

Digital marketing has made it exponentially easier for brands to reach the audiences of their choice. Once confined to traditional advertising formats, even the smallest businesses and brands can now reach out to large audiences and custom-tailor every aspect of the experience. Whether it be via sea... Read more...

Important Tips for Planning PPC Campaigns and Budgets
Comments Off on Important Tips for Planning PPC Campaigns and Budgets, 12/08/2019, by in Marketing, Online Business

Reaching large numbers of people in a short amount of time hasn't always been easy. Even with marketing strategies that were state of the art during their heydays, there was often a substantial cost component that made it unrealistic for many businesses and brands to utilize. However, technology has... Read more...

The Basics of Quality Scores in PPC Campaigns
Comments Off on The Basics of Quality Scores in PPC Campaigns, 31/07/2019, by in Google, Marketing

One of the most difficult aspects of marketing is developing effective campaigns that truly produce the best results. While most beginners have an idea of how digital marketing works, perfecting each element of a given campaign takes trial and error, as well as time and money. From choosing the righ... Read more...

Improve On Your Past PPC Campaigns with These Basic Tips
Comments Off on Improve On Your Past PPC Campaigns with These Basic Tips, 22/02/2019, by in Marketing

Anybody who has been involved with PPC ad campaigns will tell you that trial and error is a huge part of the learning process. While there's a plethora of advice online on how to properly manage and execute campaigns, each audience has specific characteristics and tendencies that can only be discove... Read more...

Which PPC Campaign Mistakes Can Cost You The Most?
Comments Off on Which PPC Campaign Mistakes Can Cost You The Most?, 06/07/2018, by in Marketing

With so many ways to spread the word about your brand or website, choosing the right channels and strategies for your efforts can be a challenge. All too often, brands rely on too few strategies to get the job done; with both organic and paid marketing options available, brands should utilize all re... Read more...

Maximize Your PPC Budget in the New Year with These Tips
Comments Off on Maximize Your PPC Budget in the New Year with These Tips, 01/01/2018, by in Marketing

Any digital marketing endeavor requires plenty of time and attention. Some strategies rely on organic promotion that minimizes costs but mandates plenty of micromanagement. Other strategies – such as PPC campaigns – utilize money in lieu of work and can help any brand be easily seen across a var... Read more...

What Talents Should Your PPC Campaign Manager Have?
Comments Off on What Talents Should Your PPC Campaign Manager Have?, 28/08/2017, by in Marketing

Every brand or business has a responsibility to get the word out about their products, services or mission. Unfortunately, the struggle is all too real for those competing in heavy contested niches, making it very difficult to attract a sufficient level of attention. Ultimately, there are many tools... Read more...

How to Write PPC Ads in 2017
Comments Off on How to Write PPC Ads in 2017, 15/03/2017, by in Marketing

The PPC landscape is ever changing and can be confusing for even the most seasoned marketer. While the fundamentals of creating a powerful and efficient ad haven't changed much since the days of 35 character descriptions and 25 character headlines, search is more versatile, personalized and fluid th... Read more...

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