TikTok is a video social media platform that burst into the mainstream in 2018 and has been going strong ever since. Although the platform’s domain skews younger, things are changing. More millennials are getting involved with the platform and businesses are starting to notice. If you are putt... Read more...
Having a sound content creation plan is crucial to a good marketing campaign, no matter what stage of development your business is in. Initially, you should be aiming to keep things controlled and use your resources sparingly because you will likely have more attractive options for investing in your... Read more...
Personalization is not new to marketing. Marketers have been using customers’ full names or usernames in different types of communication as long as data-driven marketing has existed. However, the same has not taken off quite as much in business-to-business marketing. While businesses engage other... Read more...
In a digital world, where people know so much about businesses, brands must compete on much more than price. There is a massive opportunity for businesses to champion a cause, do some good, and maybe turn a profit in the process. Championing a cause is so important in this era because customers are ... Read more...
Creating an SEO marketing campaign takes a lot of time and effort, so it makes sense that you will want to know how well it is performing. In the world of SEO, this task is difficult without knowing what to look for. After all, there are countless metrics available for you to track, which is why weâ... Read more...
In an age where the vast majority of people do most of their day-to-day activities with at least some assistance from tech, it is effectively required to be well-versed in these matters. For brands and businesses specifically, reaching people through the platforms and devices they regularly use is e... Read more...
In order to deploy an effective content strategy, knowing the goals and nuances of your brand and niche are essential. Every niche and brand has unique considerations, depending on the exact focus of the brand and how its audience(s) interact with content. Some people prefer written content, while o... Read more...
One of the most influential forms of marketing across every demographic is video marketing. With an ability to easily reach and be digested on virtually every type of consumer device, the explosive growth in this practice shouldn’t be surprising to anybody. From desktop and laptops to phones and t... Read more...
With a new year upon us, much of the stress and hullabaloo of the holiday season has now passed. For many brands and businesses, a substantial portion of marketing efforts are focused on the final three months of each year – but there are still a variety of considerations throughout each month of ... Read more...
If you have been hearing about how profitable affiliate marketing can be, then you will want to learn all you can about how to make a tidy profit from your efforts. In the beginning it may be a bit complicated as you begin learning what affiliate marketing is, how it works, and what niches are forec... Read more...