The Top 4 Metrics to Track in an SEO Campaign
Creating an SEO marketing campaign takes a lot of time and effort, so it makes sense that you will want to know how well it is performing. In the world of SEO, this task is difficult without knowing what to look for. After all, there are countless metrics available for you to track, which is why we’ve created this short guide to the top SEO metrics you need to gauge your campaign’s success.
Backlink Quality and Growth
Backlinks are one of the main aspects of search engine algorithms, which means you need to analyze them to monitor your SEO campaign’s success. Since the system was abused in the early days, the quality and rate of growth in relation to backlinks are integral to SEO. When creating your SEO campaign, you need to be mindful of where your backlinks come from, and it’s worth spending time to be mentioned on authoritative sites. Help a Reporter Out (HARO) is an effective method that connects journalists with experts. Tools including Moz, SEMrush, and Ahrefs all include tools for analyzing a website’s backlink profile.
Organic searches are essential to any SEO campaign and are achieved partly through careful analysis of keyword rankings and backlink profiles. When it comes to generating traffic and converting to sales, organic searches are the most important aspect of any SEO campaign. The best way to track this metric is through Google Analytics.
While you’re carrying out this task, you can search for old pages that may be bringing down your organic search rate. If your website is old, this metric will help you determine which pages you can update to increase your rating.
Organic keyword rankings are an integral part of any SEO campaign because they will help you appear naturally at the top of a search. If you can master placing essential keywords into your content, you are more likely to reach your website’s highest traffic potential.
As an example, let’s say you are creating a restaurant SEO campaign and need to niche down on your keywords. You will need to carry out research into the effectiveness of terms like “restaurants near me”, “book a restaurant in [location].” The keywords you use need to be specific to your business goals, location, products, or services. You can use keyword tracking services from SEMrush or Ahrefs to figure out keyword ranks for local and organic SEO.
If you’re in a rush and need a general overview of your website’s performance, you can take a look at your website’s domain authority (DA). If you have a high DA, it’s safe to assume that your backlink profile, organic search rating, conversions, and traffic are all doing well; Ahrefs, Moz, SEMrush, and Majestic SEO all have tools to help you find this out.
An SEO campaign is a vital part of placing high in searches and turning traffic into conversions. Knowing how to measure your SEO campaign’s performance is important – follow the guide above to get a great start on this.