Marketing in an effective way to millennials is a key concern for most businesses. The people who fall into this category make up a huge percentage of potential shoppers and customers who are not always approached in the best way by businesses and marketers. Below are some of the most important fact... Read more...
Comments Off on Four Absolutely Vital Small Business Marketing Tools,
19/05/2016,
by Pingler in Marketing,
Plugins and Tools
Small businesses face a litany of challenges on a daily basis. Competition has always been a factor, but the age of the internet makes it easier than ever before for businesses to lose out when the competition outperforms them. Small businesses with internet presences know this reality all too well.... Read more...
Comments Off on Why B2B Marketers Are Wasting 19% of Advertising Budgets,
15/05/2016,
by Pingler in Marketing
Sometimes, 19% may not really seem like much to you. For example, if your change at the shop was less than 19 pence, you might tell the cashier to keep it, or throw it in the charity donation box. But, in other instances, it might feel like a lot. Not many people would be too impressed if their tax ... Read more...
Comments Off on Why Fashion and Retail Brands Are Using Snapchat in Their Marketing,
14/05/2016,
by Pingler in Marketing,
Social Media
Despite its huge popularity with the teenage generation, Snapchat is becoming a useful marketing tool to many different fashion and retail brands. With more and more people of all ages jumping on the Snapchat bandwagon, the app is now used by more than 100 million people each day with more than a th... Read more...
Every event – whether it be held by a business, non-profit or individual – is very much like an iceberg. To the public, the event planning process may look small or simple enough, but underneath the surface is a large chunk of planning, worrying, organizing and strategy that will never be seen n... Read more...
Comments Off on What You’ll Need to Build a Great Website With Marketing in Mind,
17/04/2016,
by Pingler in Marketing,
Web Design
Successful brands know the value of user experience when it comes to their online establishments. Not only will individuals fail to convert (or even return to the website) if the user experience is bad, but search engines also listen for these cues from those who visit and can likewise penalize you.... Read more...
Comments Off on Simple Suggestions for Improving Cold Email Techniques,
14/04/2016,
by Pingler in Marketing
Email marketing remains one of the most potent marketing methods when weighing the ease of use, cost and overall effectiveness. All successful brands use email marketing in a variety of capacities to drum up interest for new products, services, events and plans. Most email marketing techniques of to... Read more...
Comments Off on Three Key Elements for Expanding Your Marketing Effectiveness,
07/04/2016,
by Pingler in Marketing,
Online Business
Online marketing campaigns can be daunting, expensive and brutal. With so much competition in most niches today, only the very best marketing campaigns truly deliver worthwhile results. It can be difficult to stay on message and on track with so many challenges, but a narrow focus can likewise be de... Read more...
With many challenges facing brands and businesses in the digital world, the need for a sound marketing strategy has never been greater. Whether you are on your own or managing a complex office of employees, there is a requirement that online brand reputation and marketing efforts be effective, strea... Read more...
Comments Off on Ready to Use Gmail for Marketing? Here’s How to Maximize Ad Effectiveness,
23/03/2016,
by Pingler in Marketing
Anyone who has used paid marketing techniques to generate traffic or interest for a brand or in a product knows that effectiveness is key to survival. Conversion and click through rates matter within the confines of budgets and time, so it is crucial to always use the best tools available. Many peop... Read more...