How to Market to Millennials Effectively
Marketing in an effective way to millennials is a key concern for most businesses. The people who fall into this category make up a huge percentage of potential shoppers and customers who are not always approached in the best way by businesses and marketers. Below are some of the most important factors to consider when you are marketing to millennials.
The way millennials communicate with each other is much different to previous generations. The widespread use of social media means a modern business or marketer has to be familiar with these platforms and understand how to communicate in a way that relates to the people who use social media websites. Different groups of millennials prefer to use different social media platforms, so it’s important to know where your ideal customers hang out when they are online.
Sharing plays a huge role in the way many of today’s younger consumers interact with each other, recommend products and services and update their friends and family members. As a marketer, you have to be able to create content that people will want to share. This includes publishing content that is valuable, interesting, informative or entertaining.
Today, millions of millennials use their mobile phones for a wide range of reasons. This means a marketer or business has to be able to tap into this potentially huge customer base of people. If you have a website, it needs to be responsive and display properly on every type of mobile device.
Advertising through mobile ads is also an effective way to grab the attention of huge numbers of individuals who use their smart phones on a regular basis. Finally, the goal of many marketers and business owners is to attract regular customers. Mobile apps allow you to do this, with many featuring a loyalty points system or coupon systems that encourage shoppers to buy again in the future.
Everyone likes to be part of something special and many organisations are realising that this can also benefit their bottom line. Forward thinking businesses allow their customers to interact with them in a wide range of ways. Social media, blogs and other online platforms make it easier than ever to connect with potential shoppers and customers.
In many instances, these people make recommendations and even have some influence on how a business markets and sells its products and services. This involvement and interaction empowers potential customers and increases their trust in a business that operates in this way.
Speak Their Language
The way many millennials interact and speak to each other is much different to the way older people converse. Older marketers and business owners are not always aware of this change and have to adapt or hire people who are part of the millennial generation. For example, emoji’s, text message jargon and chat acronyms are all part of everyday conversations between younger people.
Many businesses are not able to communicate properly with millennials which means they obtain poor results from their marketing and advertising efforts. However, understanding each of the factors above will make it much easier to produce marketing campaigns that relate more to people in this age bracket.