Millennials are increasingly becoming a larger and larger share of the consumer market, and have for years been at the center of some pretty prized demographics for marketers. Email marketing is one form of communication that has been active for larger portions of Millennials' lives than anybody els... Read more...
In all honesty, marketers tend to use the same words in their vocabulary. These repetitive words are spoken repeatedly among colleagues, and eventually leak out to the public as well. To the public, the use of the same phrases and buzzwords over and over again would most likely not have much of an e... Read more...
There is a lot of hype surrounding artificial intelligence, or AI, in marketing. The largest tech giants in the industry such as Amazon, Facebook, Microsoft and LinkedIn are putting forth efforts to commercialise AI. It has also started playing an important role in several other industries, and more... Read more...
Building a valuable and successful email marketing list is but the first step in creating a successful email marketing campaign. In order to get the most out of your lists, you need to further optimize emails to be custom-tailored for each recipient. Additionally, there are many elements, strategies... Read more...
Marketing your brand, business or website to the masses is a huge part of building a successful web presence. Without awareness, traffic and marketing efforts in place, it will be nearly impossible to grow and succeed in whichever industry or niche you're operating. With so many marketing strategies... Read more...
Brands and businesses who use the internet to generate attention and revenue understand how much marketing affects outcomes. Without a substantial presence and reach across multiple mediums, it is unlikely that many prospective customers and visitors will ever see what you're offering. From social m... Read more...
Above all other metrics, the conversion rate is by far the most accurate indicator of progress, marketing efficacy, and overall success. If a landing page has a high conversion rate, that means a significant percentage of its visitors are performing a desired action, whether that be buying a product... Read more...
Everybody extols the benefits of having a YouTube channel, but when an amateur builds a channel from scratch they wind up seeing less than exciting results in most cases. Here's the typical scenario: You hope you're going to slap a few videos up and one will luckily surpass a million views, insta... Read more...
Pinterest is a great social network on which you can attract audience with visuals and designs. It is also a great place to share information and develop a strong audience base. To make it even better, you can now target a specific audience segment on this social networking platform. There are a lot... Read more...
Twitter may be struggling to find a buyer, but it is still one of the best social media platforms to use for internet marketing. Through Twitter, you can reach millions of potential customers, grow a strong audience base and even engage users directly. Some companies take it a step further and use T... Read more...