Through dozens of paid and organic marketing methods, brands large and small find ways to attract people who have interest in their product, services and/or message. This is an art at its core: marketing requires a combination of cold, hard data and subjective understanding of people to work optimal... Read more...
There are many brands who have found huge motivation to target social media as their primary method of marketing. While search engine optimization continues to be a major way to attract large numbers of people organically, some have made a tactical decision to pay upfront and generate large amounts ... Read more...
On most social media networks, there are rules of etiquette and methods for reaching people that are considered pretty standard. One of the more popular ways of reaching out to larger audiences is the hashtag. Simply put, hashtags are used to convey ideas, topics or thoughts by linking them to speci... Read more...
Thanks to social media, mobile devices and an increase in bandwidth, more and more brands are turning to video marketing as a sure-fire way to attract attention. The amount of video content the average person consumes has been increasing exponentially for several years, making this area a gold mine ... Read more...
There are undoubtedly millions upon millions of brands vying for attention across every major social media network. From business pages to paid advertising, marketers have an immense number of ways to reach out to their target audiences. Whether you are focused on organic strategies, paid strategies... Read more...
Every business understands why various forms of marketing are necessary. Those engaged in e-commerce and content creation on the web in particular realize that it is a crucial component of success. There are various forms of content and digital marketing to consider – most successful brands utiliz... Read more...
Whether you're a multi-national business or a local brick-and-mortar shop, the world of advertising remains as relevant as ever. In order to generate more sales, brand loyalty and positive attention, you need to market your products, services and self in as many ways as possible. In recent years, mo... Read more...
Content marketing occupies a huge portion of time for many brands. Whether you're promoting your products on social media or pitching for a cause via email, it's absolutely essential to have solid content to offer audiences. Without a great content marketing strategy, it is highly unlikely that a br... Read more...
Email marketing remains one of the most popular and efficient ways to advertise products and services to customers, subscribers and followers. Considering that it costs next to nothing to maintain and develop, many brands see email marketing as “the great equalizer”; even smaller businesses can ... Read more...
Whether you're building an e-commerce platform or merely cultivating a personal blog, one of the main goals should be to generate as much attention for your brand as possible. Regardless of format, the creation of content – whether it be supplemental or the primary focus – is crucial in generati... Read more...