In an age where organic competition is tougher than ever, most people are moving past older strategies that focused solely on search engines for traffic. With the invention of social media, brands have found an ever-increasing pool of audience-members through which to connect, promote content and in... Read more...
Whether it is your first time coming into contact with the Google Gods or you are wanting to make a good impression following an unfortunate ding to your overall search engine rankings, it can be daunting to know just how to impress the search engine giant. With so many mysteries about how the searc... Read more...
Brands and businesses understand fully the need to capitalize on exposure and search visibility on sites such as Bing and Google, but what happens if your brand is you? Many sole proprietorships, freelancers and individual bloggers must make names for themselves on the World Wide Web or risk being i... Read more...
A decade ago, Google was pretty laissez-faire with respect to how it ranked various sites in search. The algorithms necessary to determine site quality were still very rudimentary, making it difficult to discern between high-quality websites and those that merely gamed the system by building links a... Read more...
Many brands rely upon local support and traffic in order to maintain successful web presences. Brick and mortar brands in particular need a combination of foot traffic and web traffic in order to remain viable. Much can be gained from being in a position of prominence within local Google results –... Read more...
As the web continues to evolve from a traditional desktop environment to a mobile one, blogs, websites, brands and institutions are all seeking to adapt to changing times. Search engines in particular have been making great strides in order to adjust to these changing times for the past couple of ye... Read more...
With so many elements to focus on when building and maintaining a website – excellent design, even better content and plenty of forms of traffic, just to name a few – it can be easy to get lost in one or more areas. One area in which you cannot afford to lose influence is in the area of keywords... Read more...
There’s no doubt that Google + is one of the most divisive social media platforms out there. Some people swear by it, yet others declare it a failure given its relative lack of success when compared to platforms such as Twitter and Facebook. The truth probably lies somewhere in-between, but there... Read more...
We often hear a lot about link building and how important it can be in the world of SEO. We also know that many opinions exist on whether it is still valuable or not and whether building links in a purposeful fashion can work. Because of this, people are careful when building links due to the fact t... Read more...
It seems that almost as soon as it debuted, Google Plus was deemed to be dead on arrival. While the network has hundreds of millions of “users”, many hardly ever utilize their accounts. When they do, it is often the result of Google in some way forcing them to do so. As Google has increasingly m... Read more...