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Posts tagged with Google

Important AdWords Elements You Might Be Missing
Comments Off on Important AdWords Elements You Might Be Missing, 20/11/2014, by in Google, Marketing, Online Business

When tasked with managing multiple AdWords campaigns, it can be easy to forget to check on every single one on a regular basis. Between monitoring budgets, CTRs, and your overall goals, a lot can get lost in the details. We all want to get the most out of our campaigns, but sometimes, it can be diff... Read more...

Knowing the Difference Between Panda and Penguin’s Objectives
Comments Off on Knowing the Difference Between Panda and Penguin’s Objectives, 12/11/2014, by in Google, SEO

It seems that every few months, we hear about another algorithm update that Google has unleashed upon the masses. The panicking and fear that this causes among webmasters is immense, but in most cases, relatively few websites are impacted. Google's main reason for doing so is to weed out lesser qual... Read more...

Penguin Update Is Now Live – What You Need to Know
Comments Off on Penguin Update Is Now Live – What You Need to Know, 27/10/2014, by in Google, SEO

Google recently announced its first update to Penguin in over a year, which is a big deal that is making waves in the online community. Penguin's prime function is to reduce the amount of spam and spam-like content that we see on the web, which sounds good on the surface. Unfortunately, with every u... Read more...

Shake Up Your SEO Strategy Post-Pigeon
Comments Off on Shake Up Your SEO Strategy Post-Pigeon, 19/10/2014, by in Google, SEO

In the wake of Google’s most recent set of algorithm changes, your traffic and engagement rates may be spiralling out of control – and not in a good way. This is a common effect for many after any adjustment by Google, as even the smallest changes in ranking criteria or weight can create a compl... Read more...

Google Plus Refuses to Die – Here’s Why
Comments Off on Google Plus Refuses to Die – Here’s Why, 01/10/2014, by in Google, Social Media

It wasn't long after the debut of Google Plus occurred that many started to forecast its demise. Activity on the network was relatively minimal considering its parent company; sites such as Facebook and Twitter continued to dominate the market, and other networks (Pinterest, Instagram) continued to ... Read more...

Prevent Future Damage from Panda with These Simple Tips
Comments Off on Prevent Future Damage from Panda with These Simple Tips, 30/09/2014, by in Google, SEO

Every time Google releases a new update or change to its algorithms, you can almost hear the groans of countless webmasters across the world as the realization of this sets in. The most common side-effect to any algorithm change by Google is a sudden and substantial drop in traffic. Without a steady... Read more...

What to Ask Before Bidding on Brand Terms
Comments Off on What to Ask Before Bidding on Brand Terms, 27/09/2014, by in Google, Online Business

Bidding on search terms can be a confusing and conflicting experience, with many people having different opinions about how to do it. On one hand, bidding on your own brand terms can be a great way to capitalize further upon your brand recognition, and tends to work for smaller companies. On the oth... Read more...

Pounce Back from Pigeon with These SEO Strategy Tips
Comments Off on Pounce Back from Pigeon with These SEO Strategy Tips, 24/09/2014, by in Google, SEO

While the jury is still out as to whether or not Google's Pigeon update has been deployed, there are several pieces of evidence to suggest that some changes have occurred. Most notably, local SERPs appear to be sorted much differently than they were just a few weeks ago, leaving many to believe that... Read more...

Simple Tricks for More SEO Juice in Google
Comments Off on Simple Tricks for More SEO Juice in Google, 22/09/2014, by in Google, SEO

As the world of SEO continues to change, it becomes more difficult by the day to keep tabs on all of the new changes and tricks that it takes to ascend the ranks of search engines. Fortunately, there are plenty of resources out there that can help users find out what they need to know in order to st... Read more...

How Google’s Recent AdWords Changes Will Affect You
Comments Off on How Google’s Recent AdWords Changes Will Affect You, 21/09/2014, by in Google, Marketing, News

As of a couple of weeks ago, Google announced that users of AdWords would no longer be able to select specific matches via bidding, and instead would have to select these in conjunction with likely matches (i.e.: typos and variations of the specific keyword). This has lit the entire AdWords world on... Read more...

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