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The Biggest Reason Facebook Pages Fail Is Consistency
Comments Off on The Biggest Reason Facebook Pages Fail Is Consistency, 16/08/2013, by in Social Media

All too often, a company or brand begins its social media presence on Facebook and somewhere along the way loses its focus. Disillusionment is a commonly perceived cause, as many small businesses and brands do not understand why their content is not being shared or why their followers do not engage ... Read more...

Need Help Boosting Facebook Ad Engagements? Try Out These Tactics
Comments Off on Need Help Boosting Facebook Ad Engagements? Try Out These Tactics, 04/08/2013, by in Marketing, Social Media

Easily one of the most popular platforms for affordable online marketing, Facebook has seen an explosion of growth in advertising that many other social networks have failed to experience. With such popularity comes the inevitable saturation of most niche markets, which can make it more difficult fo... Read more...

How to Optimize Your Business for Facebook Graph
Comments Off on How to Optimize Your Business for Facebook Graph, 03/08/2013, by in Social Media

Recently unveiled as its main form of search competition against major power players like Google and Bing, the Facebook Graph search tool allows users to find all of the key information on various businesses, entities and local events from within the social media search bar. This is a huge step forw... Read more...

Facebook Hashtags Have Marketing Potential
Comments Off on Facebook Hashtags Have Marketing Potential, 24/07/2013, by in Marketing, Social Media

The moment Facebook appeared to jump on the hashtag bandwagon, people in the industry immediately started to wonder what the potential might be for marketing. Facebook kept their cards remarkably close to their chest initially, with the official line being that there would be no hashtag related adve... Read more...

A Quick Guide to Building A Great Facebook Ad Campaign
Comments Off on A Quick Guide to Building A Great Facebook Ad Campaign, 22/07/2013, by in Marketing, Social Media

With hundreds of millions of users all around the world spending more time than ever on social media, an increasing number of brands have considered and implemented new marketing and advertising strategies to appeal to these individuals. In the past, advertising was an expensive, broad-based affair ... Read more...

Quick Tips to Improve Your Exposure in Facebook News Feeds
Comments Off on Quick Tips to Improve Your Exposure in Facebook News Feeds, 08/07/2013, by in Social Media

Recently, the Facebook news feed underwent a massive overhaul, with plenty of new features and algorithms to prioritize content based on common interests, previous interactions and paid advertising campaigns. As a result, many Facebook page administrators have been experimenting with new ways in whi... Read more...

Simple Tweaks to Improve Your Facebook Page’s Clout
Comments Off on Simple Tweaks to Improve Your Facebook Page’s Clout, 07/07/2013, by in Social Media

There are plenty of actions that any Facebook page administrator can take to improve the page's standing on the social media giant. Many administrators focus on the creation of successful advertising campaigns or attempt to create desirable content, focus grouping and A/B testing various strategies ... Read more...

Four Tips for Successful Facebook Contests
Comments Off on Four Tips for Successful Facebook Contests, 02/07/2013, by in Social Media

Those of us who operate Facebook pages know just how difficult it can be to increase the level of participation, discussion and reach of our pages. One of the best ways in which to augment a page's influence and activity is through the use contests, many of which offer tangible prizes or gift cards ... Read more...

Three Reasons You Should Start Using Hashtags on Facebook
Comments Off on Three Reasons You Should Start Using Hashtags on Facebook, 30/06/2013, by in Social Media

Over the past few years, the notion of the hashtag has become very common and well-understood. It first began with Twitter, which adopted the technology as a way to track trending subjects throughout its network. Soon after, platforms such as Pinterest jumped on the bandwagon. It seemed for a while ... Read more...

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