Recently, we've spent some time discussing how important conversions are to brand success. In addition to that, we've also outlined how to improve conversion rates in general, whether the goal is to increase sales, boost subscriptions or simply earn more clicks for a desired action. Ultimately, most... Read more...
As the internet becomes a more competitive place for most brands, finding new ways to attract attention is a must-do exercise. With more mobile devices and content than ever, people are turning to new and more diverse ways to enjoy news, information, entertainment and more. Rather than reading while... Read more...
Above all other metrics, the conversion rate is by far the most accurate indicator of progress, marketing efficacy, and overall success. If a landing page has a high conversion rate, that means a significant percentage of its visitors are performing a desired action, whether that be buying a product... Read more...
Conversions play a huge role in many online brands' and business' bottom lines. Likewise, non-profits and even humble blogs often engage in conversion optimization strategies in order to gain subscribers and followers. The task of conversion optimization remains vital to most blogs, businesses and w... Read more...
Many marketing strategies and campaigns operate with one major goal in mind: to boost the number of people subscribing, purchasing, signing up or otherwise engaging with a brand. This can be a complex yet straightforward goal. However you may strive to generate leads and interest in your brand, the ... Read more...
We all want to increase the number of visitors finding our sites through search engines and social media, but that does very well good in and of itself. The engagement that occurs once each person arrives is what drives value for brands and businesses – from likes and subscriptions to purchases an... Read more...
All too many brands find themselves in a position where their sales, subscriptions and clicks seemingly aren't performing as well as they could. This is frustrating for those who have tried their best to build a service that provides users with information or tangible good that they need. It is not ... Read more...
With so many metrics to consider in today's world of content creation, e-commerce and marketing, it can be easy to forget about various data-points or ignore them altogether. Unfortunately, the world of internet marketing and creation doesn't reward those who engage in these forms of behaviour. Espe... Read more...
There are a number of ways in which we go about generating conversions. We may use paid search to drive people to our websites, SEO to boost our organic search potential, or engage in social media campaigns to create both paid and organic responses, but the overall goals are similar. You may be havi... Read more...
Whether you are a non-profit that is seeking to boost volunteer engagement or a local business that wants to expand its customer base online, one of the most important metrics you will need to monitor is your conversion rates. This has always been a struggle for brands – particularly in the days w... Read more...