Measuring the effects and shifts of our online branding and marketing strategies is a no-brainer, but why exactly do we measure these things? Many people know that keeping tabs of how many clicks, visits and conversions is a basic expectation, but how said data is used matters just as much. Many mar... Read more...
Comments Off on The Core Components of Starting a New Brand,
04/07/2016,
by Pingler in Start Up Businesses
Every single day, many different people begin pursuing their dreams and passions by building brands on the internet. It has never been easier to get started and be seen by large numbers of people, but there are plenty of disadvantages and challenges that come with the territory. Unfortunately, many ... Read more...
Comments Off on How to Humanise Your Brand,
17/05/2016,
by Pingler in Online Business,
Start Up Businesses
Humanity is one thing that all business owners, marketers, employees and customers have in common. Despite this, however, it’s often difficult for brands to showcase this in their marketing materials and the way in which they communicate with their customers. There are a whole range of reasons for... Read more...
Comments Off on How to Build a Brand on Social Media,
15/12/2015,
by Pingler in Online Business,
Social Media
Brand building takes time. Whatever you may have been told, there aren't short cuts. It takes a lot of effort and getting in front of people again and again. However, things are a little different when brand building using social media... Time and effort are still very much required, but un... Read more...
Comments Off on How to Thrive Online as a Maligned Institution,
30/04/2015,
by Pingler in Marketing,
Online Business,
SEO
Online brand management is an almost required aspect of running a business that suddenly sprung out of nowhere. Twenty years ago, the vast majority of businesses still lacked an online presence due to the lack of internet access throughout communities and countries. Today, brands from all walks of l... Read more...
Comments Off on Make More Sales by Personalizing Your Brand,
13/04/2015,
by Pingler in Making Money,
Social Media,
Web Design
One of the best examples of the revolutionary prowess that the internet has brought to the world is e-commerce. With the ability to purchase practically anything without leaving the privacy of your own home, additional commerce is facilitated and customers have more competition to consider than ever... Read more...
You have no doubt heard by now all the buzz surrounding the use of social media by brands and how to do it effectively. It is commonplace to hear social media recommended as a must-have utility for brands of all shapes and sizes, but why exactly is social media so vital? There are tangible benefits ... Read more...
Comments Off on How to Break the Ice as a Brand with a Boring Back Story,
06/03/2015,
by Pingler in General
Many brands exude a sense of excitement and appeal, needing little in the way of creative story-telling to sell a product or convert a consumer. Various clothing lines, sports cars and forms of tech all may share this in common, yet they are drastically different in scope. On the other hand, plenty ... Read more...
Comments Off on Three Elements to Consider When Building a Brand,
02/02/2015,
by Pingler in Marketing,
Start Up Businesses
There is so much to consider when building an online presence. Between balancing marketing with content creation, ad spending with organic components like SEO, and social media with multimedia, you can feel stretched to the limit. Within all of this, however, is the need to remember that you are att... Read more...
Comments Off on Ways to Quickly Generate YouTube Brand Power,
08/10/2014,
by Pingler in Marketing,
Online Business,
Social Media,
Start Up Businesses
Any brand that has enjoyed success through a traditional website or blog may now be ready to expand their offerings to new formats. With so many different forms of content to consider publishing, it can be difficult to discern which avenue to take. Many people are finding it worth their while to mov... Read more...