With the age of social media marketing now upon us, brands and business from all over the world are taking advantage of free ways to grow their businesses and increase overall reach. Sites such as Facebook offer these brands the ability to seamlessly and non-intrusively connect with other individual... Read more...
With more competition than ever before in the world of internet marketing and business, it is obvious that the most successful entrepreneurs and brands have to use a variety of tools to succeed. In days past, it was easy enough to throw together a website quickly and earn a hefty amount of revenue t... Read more...
Whenever you are building an online presence, it can be easy to get caught up in the casual comments of friends or customers who have found something they believe to be wrong about your brand. Everybody thinks they know better, and you should always listen to what others have to say, so this is not ... Read more...
We've all been at home, watching TV when suddenly an advertisement begins to play for a special charity or non-profit initiative aiming to make the world a better place. These often heart-wrenching advertisements do what any marketer in the world of business strives to do each and every day: they el... Read more...
Whenever starting or managing an online business or brand, there are several strategies for operation that can come to mind. Above all else, most are focused on attracting new clients and traffic through SEO and marketing concepts, both of which are essential for any long-term online venture. There ... Read more...
So many individuals and brands want to tap into an ambiance and character that can be appealing on a broad scale, but how exactly can this be achieved? The truth is that it can be difficult to create an all-encompassing persona that will appeal to millions of individuals and generate the type of buz... Read more...
The vast majority of large, multinational brands today had no idea that their presence would become so felt around the world when their operations first began. The careful and deliberate growth, expansion and selection of audiences is often something that many online brands consider – search engin... Read more...
While the art of branding digital content is nothing ground-breaking nor recent, it does seem to be gaining an increased amount of attention in recent years. As information becomes a larger and larger amount of our everyday existence, more and more companies and websites are turning to the concept o... Read more...
If you are thinking about venturing into the online world and starting your own online business you are in a great position. You have a blank slate and can literally do anything and can market yourself and your business in a way that is best for you. Branding literally means making your business... Read more...