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Posts tagged with B2B

How to Make the Most of B2B Advertising on LinkedIn
Comments Off on How to Make the Most of B2B Advertising on LinkedIn, 17/11/2021, by in Marketing, Online Business, Social Media

Social media marketing is one of the best ways to generate sales, gain new leads, and build an audience. And, if you’re in the B2B business, it only makes sense that you advertise on LinkedIn. LinkedIn advertising is a great tool if you want to build visibility in your niche and target the types o... Read more...

How to Use Content Marketing When Appealing to Other Businesses
Comments Off on How to Use Content Marketing When Appealing to Other Businesses, 03/08/2020, by in Marketing, Online Business

For a wide variety of blogs, brands and businesses, appealing to the customer is a primary goal. Content created with the sole purpose of persuading individuals and inspiring them to action is at the core of content marketing and content creation, but some businesses face a more difficult challenge.... Read more...

How to Better Personalize the B2B Marketing Experience
Comments Off on How to Better Personalize the B2B Marketing Experience, 30/04/2018, by in Marketing

Digital marketing and traditional marketing both have something in common: the more personalized the message is, the more effective it tends to be among its audience. While it is impossible to custom-tailor every impression when targeting thousands or even millions of people, there are many ways to ... Read more...

Splicing Through B2B Social Media Urban Legends
Comments Off on Splicing Through B2B Social Media Urban Legends, 02/02/2017, by in Marketing, Social Media

In many respects, B2B online marketing methods are different than that of B2C ones. This creates a lot of specialized advice for those in the world of B2B relations, but not all of the advice is sound. While, yes, there are many differences, B2B and B2C marketing methods – especially via social me... Read more...

How to Use Facebook to Market Your B2B Company
Comments Off on How to Use Facebook to Market Your B2B Company, 29/12/2016, by in Marketing, Social Media

Facebook is known as a social media platform for personal users, but there are specific features designed to cater to the needs of businesses, too. A Facebook Page and its comprehensive tools are among the best to use if you’re trying to reach a wide range of audience. The same platform can also b... Read more...

Why B2B Marketers Are Wasting 19% of Advertising Budgets
Comments Off on Why B2B Marketers Are Wasting 19% of Advertising Budgets, 15/05/2016, by in Marketing

Sometimes, 19% may not really seem like much to you. For example, if your change at the shop was less than 19 pence, you might tell the cashier to keep it, or throw it in the charity donation box. But, in other instances, it might feel like a lot. Not many people would be too impressed if their tax ... Read more...

Important Stats to Know About B2B Marketing
Comments Off on Important Stats to Know About B2B Marketing, 09/10/2015, by in Marketing

B2B marketing is an especially competitive segment of marketing. Failure to adequately understand developing trends and how they can affect your potential industry can make the difference between inevitable success and failure. Unfortunately, all too many B2B marketers fail to anticipate the changes... Read more...

Impress Your B2B Audiences via Social Media Through These Easy Methods
Comments Off on Impress Your B2B Audiences via Social Media Through These Easy Methods, 12/08/2015, by in Marketing, Online Business, Social Media

Social media can be a very useful tool for brands and businesses seeking to foster relationships with other brands and businesses. Despite its utility, successfully creating B2B relationships through networks like LinkedIn, Twitter and Facebook has proven to be more difficult for most than for brand... Read more...

How to Improve Perceptions Among Your B2B Followers on Social Media
Comments Off on How to Improve Perceptions Among Your B2B Followers on Social Media, 11/06/2015, by in Social Media

Impressing social media audiences in this day and age is already proving to be a difficult concept, but it becomes even more so when dealing with an audience that revolves around B2B. Making inward roads with this particular type of audience requires all of the same elements that traditional social ... Read more...

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