You have done the hard work of getting a visitor to your website. Your content is great, your website is easy to navigate, and the only thing left is for the visitor to convert. But they leave without doing so. What can you do to get them back to your website, so they complete their journey? Use ret... Read more...
Building a solid foundation for digital marketing is never easy. Despite the fact that in today’s world there are many solutions for reaching audiences, virtually every one of them has plenty of competitors seeking to do the same. Whether focused on paid or organic marketing strategies, you can be... Read more...
Being able to quickly reach select target audiences isn’t necessarily an intuitive skill these days. Knowing where to focus and where you can find people interested in your message is the first step, but it is only one part of a much larger marketing puzzle. As such, many people seek out the bigge... Read more...
Digital marketing is arguably the most important form of paid media outreach in current life. For brands and businesses wanting to expand their horizons, paid digital marketing efforts allow for targeted reach quickly, which is difficult to achieve with organic forms of digital marketing. Likewise, ... Read more...
The world of digital marketing has completely engulfed the internet. From organic strategies that rely on search engine optimization and content creation to paid strategies that focus on PPC advertising, there are plenty of different methods and channels through which to increase brand recognition, ... Read more...
Generating views, clicks, likes, shares or purchases is a primary goal for most online brands. Whether the name of the game is increasing visibility or improving ROI, strategies are necessary to generate optimal results. Many people refer to desired actions completed by visitors and users as convers... Read more...
Digital marketing remains one of the great equalizers among brands vying for attention in various niches and audiences. Even a relatively small budget can be quite effective when deployed efficiently, making it possible to generate great returns on investment. However, ensuring your ads are optim... Read more...
Reaching new audiences in the hotly-contested world of online marketing remains one of the most important tasks any brand can pursue. With a plethora of brands all competing for a finite number of people, brands that go above and beyond in marketing their products and services are likely to enjoy th... Read more...
For years, Facebook has held the top spot when it comes to the largest social media network. More than one billion people login to Facebook regularly, making it a prime choice for businesses and advertisers. Whether you're a small business or a huge empire, Facebook Ads are often one of the first ch... Read more...
Google is by far a leader in the world of online advertising, providing an array of services that allow businesses and brands to advertise themselves. With platforms like AdWords and AdSense, countless ads are ran every single day, targeted specifically to audiences that are receptive to them. Googl... Read more...