Over the past three years, Pinterest has proven itself as a powerful social media network with the capability to influence both commerce and content. As one of the fastest growers over this time period, it is impossible to ignore this social media network when it comes to promoting products, services or a message. When starting out on the network, it can be difficult to know how to maximize the effect it can have. This is often the feeling many have when starting out on any social media network, but building a base of followers on this social media network may be easier than you think. Below, we’ll outline some simple steps to follow in order to quickly boost your Pinterest audience to a level that is self-sustaining.

Complete Your Profile

When starting a Pinterest account, you may skip some optional settings that ask for information. Even if you didn’t, there are other details that need to be filled out in order to ensure maximum visibility and authenticity. By going to account settings and selecting the “edit profile” feature, you’ll find the details that need to be completed. From website and address to phone number and profile picture, all of these details need to be completed. Pinging URLs to pins and photos on Pinterest may be fun, but viewers are still sceptical about brands’ trustworthiness. By filling in as much of this as possible, you’ll build trust with potential followers. In addition, there is evidence that visibility improves for Pinterest pages that complete this section of information.

Verify Yourself

Verifying your Pinterest page will provide additional trust to viewers and can unlock some pretty useful features. You’ll be asked to verify a website that will be connected to your brand. Once this is done, you will then be able to implement rich pins on your page and will also enjoy a verified icon on the page that directs to your website. This can help drive organic traffic to your site or blog while also being a great way to tell people that you are a verified and trusted brand.

Connect Other Social Media Networks

If you are joining Pinterest, then there is a good chance that you have already joined other social media networks as well. By linking to these social media networks on Pinterest, you can help facilitate cross-network traffic, building likes and fans on other networks as well. It also helps to further build the concept of trust and authority, as more people will see your presence across multiple networks and consider you to be a valid brand.

Link Back

With traffic now pointing to your website and to other blogs, it only makes sense to be pinging URLs back to Pinterest from those locations as well. Many social media networks allow users to add additional tabs and links to their brand pages. There are plenty of different plugins and apps out there to help integrate Pinterest into your website or blog as well, so add this in order to help your brand spread even further on Pinterest itself.