Countless brands – whether they operate in a non-profit capacity, sell products or provide services – need shrewd marketing strategies to assist them in gaining exposure. Ultimately, brands must cultivate an audience and following that finds their content and offerings valuable. There are numerous ways to do this, but social media is increasingly one of the most popular options.

With Twitter specifically, brands find it more difficult to show-case items and services like they do on Facebook, Instagram and other visually-dominant platforms. Yet Twitter can be utilized to boost brand potential and visibility.

Let’s look at some simple solutions today that’ll increase brand potential among Twitter audiences.

Sales Promotion

Unveiling a new product? Offering deep discounts this weekend? Making room for new inventory? Whatever it may be, a bit of Twitter promotion for your upcoming sales can prove to be beneficial both for your brand potential and your bottom line.

Pinging users with informative pitches about how they can save money may be considered just another form of marketing, but done the right way, audiences tend to be receptive. Whether utilizing your existing audience or taking advantage of promoted tweet features, never forget to alert the Twittersphere about your latest discounts and sales.

Be Useful

Social media users face a constant barrage of ads and promoted content daily, which makes it more difficult for your messages and branding efforts to stand out. Instead of resorting solely to straightforward marketing approaches, try boosting your brand’s visibility with useful or helpful tweets.

These tips may relate directly to your niche, or may only tangentially be connected (such as a link between your industry and other current events). When providing audiences with informative tweets, users are more likely to follow you, engage with you and share your tweets.

Survey the Audience

Building a reliable and worthy Twitter presence takes time, but it definitely won’t happen without engagement from your audience. As such, providing interactive opportunities for your followers is crucial in boosting brand visibility and reach. One such way that this can be easily done is through the use of polls.

By creating creative or evocative questions in survey form, you’ll encourage your followers to vote, respond and retweet. In some cases, this may be simply a method for boosting brand visibility and earning additional followers. In other cases, you may be able to tie it to products and services directly, thereby boosting sales and visibility alike.

Incorporate Content from Others

Much of Twitter revolves around self-promotion. Many people and businesses appreciate a mention or retweet, and will likewise return the favor. Sometimes, pinging users with content created by others is the easiest way to gain additional visibility and increase brand potential.

Whether it is content directly retweeted from another Twitter user or something shared from off-site that you mention the brand in, this can help build synergy both inside and outside of your niche. You’ll attract additional followers, create goodwill and help boost your brand’s visibility all at the same time.

Without platforms like Twitter, many brands wouldn’t be where they are today. By taking advantage of it, your brand can quickly increase its visibility and recognize its potential by competing on one of the largest social networks in the world – don’t miss out on the opportunity!