Push Your Content Farther and Faster with These Great Solutions
The act of content creation can be a stressful experience for many, even those who are seasoned veterans in the game. As the dynamic of the internet continues to evolve at an ever-rapid pace, so do the techniques needed to thrive and the amount of competition that is faced. In many cases, timing and reach can make all the difference in the world – especially for content that isn’t evergreen. Whether you run a small blog or manage dozens of websites, the need for comprehensive content distribution is always there. Thankfully, there are plenty of tools available that can help you push your content to relevant audiences and in a timely fashion. Below, we will discuss some of these solutions and describe what each can do for you.
One of the most popular platforms out there that combines multiple social media platforms into an easy to use interface, HootSuite may be the perfect tool for your content distribution via Facebook, Twitter and more. Roughly a dozen of the most popular social media networks are covered via HootSuite, which is a subscription service that starts at just a few dollars per month. There are also a variety of integrated apps and solutions available via HootSuite that can help make your content distribution even easier and more effective.
Another great way to publish content on the web, Buffer can be used to set as many different posts and updates for social media as you like in advance. While pinging search engines with content is great, pinging your social media profiles on a regular basis is essential. Not only can these be scheduled with specific dates and times in mind, but you can also assign a set period of time and have Buffer break down the posts to be distributed over that time period in an even fashion. One of the biggest failings of social media endeavors is the lack of consistent content being pushed – Buffer is an excellent program that can help you ensure that this will never be the case.
A great way to push your content via an ad network, Outbrain allows users to do a few simple things. You can push content directly to other websites via advertisements in the hopes of attracting new audiences, or you can display content from other users and be paid each time they click on a link. Outbrain has partnered with many leading blogs and websites, making it a very desirable platform to use for content distribution. Your content may even appear on sites such as Buzzfeed, Mashable or CNN. If you are pinging search engines in the hopes of being noticed through your content, then you may wish to pursue an easier route in the short-term, like Outbrain.
Depending on the type of content you wish to distribute and the method in which you wish to distribute it, there are plenty of tools available to you that can make the process more efficient. Tools such as HootSuite and Buffer are great solutions for the avid social media guru, while OutBrain provides a way to push content to other websites (or earn revenue) in a timely fashion.