Every event – whether it be held by a business, non-profit or individual – is very much like an iceberg. To the public, the event planning process may look small or simple enough, but underneath the surface is a large chunk of planning, worrying, organizing and strategy that will never be seen nor appreciated. Not only do events require plenty of preparation in terms of actually holding them, but there is a lot of marketing strategy that goes into any successful event. If you’re planning an upcoming event or merely want to be prepared for the next event you are tasked with, then continue reading to find out how to improve your event marketing techniques with these tips.

Build and Work Your Email List

There is no more cost-effective solution for event marketing these days than email marketing. Your brand, cause, charity or business should already have a list of subscribers from previous events, purchases and engagements that can be used effectively to target individuals for a future event. In fact, the best email marketers make sure that they collect additional information when they subscribe people to their lists. This makes it possible to further target individuals for upcoming events, based on the information and interests they provided. Such efforts can ensure that you’re pinging links to upcoming events that are relevant to those reading and receiving them.

Contact Local Associations

There are likely at least a few industry associations in your community that can be of great use when planning any event. Depending on the niche and focus of the event, such associations can be used to find potential interested parties with whom to team up and promote the event in a synergistic fashion. Additionally, many associations will be happy to promote the event through their own avenues if it aligns with their interests. Such exposure can come in the form of social media shares and mentions, website mentions, blog pieces and even circulation through their own email marketing efforts.

Team Up With Others

There may be other brands, businesses or charities in your area that would be very interested in helping to sponsor or create an event. These connections will not only make the event planning process easier, but they can also help in terms of your marketing efforts. With multiple entities committed to an event, the number of impressions made through various marketing efforts grows exponentially. Whether the goal of the event is to raise money for a cause, promote a new type of product or service, or just bring people together, there is more often than not a chance of finding some other entity that will be interested in participating.

By teaming up with other entities, contacting local associations and pinging links to your subscribers in productive ways, you can help dramatically increase the amount of marketing potential for any event. With proper planning, brainstorming and a bit of assistance, you can find plenty of ways to not only streamline your planning process, but also ensure that your event is well-advertised and attended.   If you’re looking to improve your marketing potential for events, it’s important to choose the right event ticketing companies.