How to Write the Perfect Author Bio for Your Blog
If you own a blog and provide great content and value, people will be naturally curious about the person behind the blog. To answer any questions your readers might have about you, you can address them through an author bio. Although it might seem like you are adding a paragraph about yourself, this seemingly small piece of content is quite important. There are different types of author bios, from full-page ones to shorter one or two paragraph ones. All of them have similar properties and there are some things you need to keep in mind to end up with a killer author bio.
The first question most people will have is who are you? The first sentence of your author bio is where you introduce yourself, telling people your name, where you are from, what you are interested in, and so on.
The second thing people want to know is why and how you are an authority on what you are talking about. Remember that credibility and trust are crucial to building an audience, and your expertise will help cultivate both.
The second sentence or section of your bio is where you tell people about your expertise, experience, what you have done in the past, and so on. When working on this section, you are trying to answer the question, “Why should I listen to you?”.
Explain What You Do
This is along the same lines as proving your expertise. Some readers might be curious about what you do. Your author bio allows you to satisfy this curiosity even if you do it in a few words.
Focus on The Reader
Next, you need to say what you and your blog will do for readers. For example, if you write about working from home, you could tell your reader about the blog helping them work and make money from home. Remember that your readers want to derive some value from your blog and writing, and so you should make that value and benefit obvious.
Know When To Be Personal
There are instances where details such as you being a cat lover would be appropriate and where they would not be. When thinking about how personal you can get, think about your blog and its ideal reader. Will they be interested in knowing a specific detail about you?
Even in cases where you can add these details, keep them to a minimum. Some readers might find it distasteful if you go into too much personal detail in your author bio.
Write in Third Person
In some cases, it is perfectly fine to write your author bio in first person. These include where you want to seem more friendly and approachable. If your blog has a professional and authoritative tone, it is better to write in third person.
Sometimes writing in third person can feel like self-congratulation on your part, but that is perfectly fine because you are speaking to people who do not know you.
Your author bio is the place to not only introduce yourself but also let readers know a little about you. It is also where you answer some questions they may have and establish yourself as a credible writer and blogger.