How to Continuously Maintain Video Relevance

0 comments, 03/10/2015, by , in Marketing

Movie ProjectorMultimedia content is a cornerstone of content creation in today’s world of mass internet consumption. Merely relying upon simple blog posts with text will no longer generate interest, enthusiasm or even enough attention from search engines in order to be a viable marketing entity, which means that some forms of multimedia must be embraced by brands, bloggers and businesses alike. Videos are one popular way in which to generate attention for brands while providing superior forms of content that will be enjoyed and shared. If you already have created videos but have noticed their reach and influence waning, then continue reading to find out how to give them new life and relevance.

Change Titles and Descriptions

Videos that have already enjoyed some engagement in the past may no longer be reaching as many people if the primary form of visibility was in an older blog post or social media marketing wave. In order to bring them back to the forefront and provide a justification for pinging URLs to them once again, consider changing the title and description of each relevant video. For some, this will give them the impression that these are new videos, while others may simply remember the video as a great video and watch it again. In addition, you are bound to reach new people on social media by sharing the content again, so don’t feel guilty about doing so. This can also be a great opportunity to spruce up the titles and descriptions for SEO purposes; words such as “tutorial”, “how to”, “best” and “ways/methods/steps” are all prime words to use in titles in order to improve search visibility.

Alter Tags on Video Sites

Whether you are sharing videos through YouTube, Vimeo or some other video hosting website, altering the tags and keywords associated with each video can be a great way in which to reach new audiences. Periodic alterations of these tags can help videos appear in new and different search results. In addition, there is some evidence to suggest that existing videos will continue to enjoy relevance in search results related to the old tags, but only if they were already ranking well prior to any changes. Pinging URLs to videos in new tags and categories can ensure that a video continues to enjoy relevance throughout the web for a long time after its initial publication – there’s no need to let videos die a slow death!

Implement Concrete Posting Cycles

Even older videos can be reposted on occasion if the content in the video remains relevant. If you have 25 different videos already available online, then now is a good time to develop a concrete posting cycle in which to alternate their publication on social media networks and via email. Most social media networks (or software that allows users to post to multiple networks at once) feature scheduling solutions; Facebook, for instance, allows you to schedule posts up to six months in advance. By scheduling each video to be published once every week, month or another regular interval of time, you’ll ensure that the maximum number of people see each video via social media or via email marketing campaigns.

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