At the core of everything bloggers and content creators do is a need to know that said content is resonating with a given audience. After all, the production of content without an inherent interest in its quality or topics can be a debilitating realization for many writers. Brands that need to draw ... Read more...
The need to continuously improve overall social media interaction, circulation and engagement remains at the forefront of many brands' minds. Due to the changing nature of search engines and the way in which we all communicate, social media has naturally become one of the most powerful tools that ev... Read more...
Now more than ever, the need to accurately determine the interests of a given audience and keep track of their responses is needed. With so many choices out there for shoppers, readers, subscribers and visitors, you must get it right the first time with respect to proper engagement and content marke... Read more...
As SEO wanes in influence and content marketing becomes more important, an increasing amount of focus in the industry pertains to how content can be created more effectively and more rapidly. With a variety of ways in which content marketing can serve brands, it comes as no surprise that a variety o... Read more...
Content marketing is a complex and multi-faceted art that requires expertise and experience in a variety of areas. All too many content marketers – some surveys report as many as twenty percent – do not use any metrics at all to track their overall progress. While this is shocking, a bigger unde... Read more...
All too many of us spend copious amounts of time labouring away on various tasks such as search engine optimization, social media outreach and content creation. The last thing we need is more work and technical processes to juggle in our busy lives, but life cares not for our protests. Content marke... Read more...