There are millions of small businesses that have yet to develop any sophisticated web presence. Among the reasons given, a lack of a globalized audience, no money or no knowledge are common excuses. The reality of the situation is that social media does not have to be complex, expensive or targeted ... Read more...
Hundreds of thousands of businesses now compete for the same clientele via the web, which makes it harder for most businesses to develop content and marketing strategies that result in dramatic boosts in traffic and conversions. In the past, a business could throw together a blog, make a few posts o... Read more...
If you run a blog or website, then you know how important it is to have the proper elements of marketing in place in order to reach your audiences and move them to act on your cues. Whether that be signing up for a volunteer program or purchasing a product, the overall goal is rather universal – y... Read more...
The world of content creation and marketing was forever changed by social media, and its foray into individualized advertising solutions has only accelerated this trend. While at one point users were limited in paid advertising to major search engines like Google and individual websites, multiple so... Read more...
Any new business most likely has a desire to cash in on the irresistible bounties of the internet, but few start off with the necessary skills that can in turn make this a reality. In the past, the establishment of a website was essentially all that you needed to do in order to gain exposure, but a ... Read more...
The art of marketing has certainly evolved due to advancements in technology and the internet. What was primarily an aesthetic-based concept in decades past has now become increasingly intertwined with quality content and requires eliciting the emotions of readers and viewers in order to be successf... Read more...