There are many brands who have found huge motivation to target social media as their primary method of marketing. While search engine optimization continues to be a major way to attract large numbers of people organically, some have made a tactical decision to pay upfront and generate large amounts ... Read more...
In the world of online sales and/or brand management, visibility is key. Even if you have products and services galore, ample quality content and an awesome message, none of that will resonate unless people can actually find you. The act of building a solid, loyal audience takes both time and dedica... Read more...
Thanks to social media, mobile devices and an increase in bandwidth, more and more brands are turning to video marketing as a sure-fire way to attract attention. The amount of video content the average person consumes has been increasing exponentially for several years, making this area a gold mine ... Read more...
With a new user interface and featured unveiled in Google AdWords, many marketers are learning how to use these new options. From new promotion extension options to household income targeting, there's a lot to unpack and appreciate with these recent changes. As the platform becomes more nuanced and ... Read more...
Reaching new audiences in the hotly-contested world of online marketing remains one of the most important tasks any brand can pursue. With a plethora of brands all competing for a finite number of people, brands that go above and beyond in marketing their products and services are likely to enjoy th... Read more...
The act of content creation can sometimes be massive. From the hours of research and investigation to the hours spent actually compiling posts, articles and other forms of content, it's easy to feel exhausted once the content is complete. Unfortunately, the task of creating and delivering successful... Read more...