Finding new ways to generate buzz and attention for products and services is many a brand manager’s dream. In an increasingly skeptical online atmosphere resistant to marketing in general, brands are having to devise new and more creative methods for reaching audiences effectively. It is difficult... Read more...
Many brands are easily able to create content that promotes their self-interests while entertaining audiences. Many of these entities revolve around providing information or solutions to people while indirectly generating revenue through recommended products, ads and other subtle forms of revenue ge... Read more...
With more than two billion active worldwide users, YouTube can be considered the largest social media platform on the planet. While not conventional in terms of its offerings in relations to other social media outlets, YouTube has always focused on a simple premise that other platforms are increasin... Read more...
Reaching large numbers of people in a short period of time isn’t easy for most small brands and businesses. With a limited number of options, these brands must carefully consider how best to allocate their resources. Without an established search engine presence, a vast mailing list or a huge soci... Read more...
Earned media is a phrase many people have heard, but do not necessarily understand. More likely than not, the average brand or business today is more familiar with the concept of paid media: marketing solutions where visibility and reach are made possible via ad budgets. While paid media has its ... Read more...
Blogs, businesses and brands of all sizes seek to make names for themselves in a variety of mediums. Most notably, search engines offer a relatively level playing field through which informative, persuasive and useful brands can rise to the top of search results and become visible to relevant audien... Read more...