It should come as no surprise that the most commonly sought goal in online brand management and content creation is more traffic. While quality-measuring metrics such as click through rates, cost per click, SERP rankings and more can be used to determine what the quality of your traffic is, driving ... Read more...
In a world where content is constantly in high demand – by readers and search engines alike – it is important that you can craft unique stories, tutorials and other forms of content at a moment's notice. Unfortunately for many of us, there come times in which writer's block prevents us from be... Read more...
It comes as no surprise that the quality of your content is hugely important with respect to the performance of your website and its pages in search engines. While in the past it was easy to merely consider a few simple metrics in a content assessment, it is a much more nuanced inspection of variabl... Read more...
One of the biggest mistakes many directors and business owners make is to try to keep their employees motivated on a personal level. This never works as the employee begins viewing his superiors as friends and not as ‘the boss.’ The way to keep your employees motivated should always be from a bu... Read more...
Many brands exude a sense of excitement and appeal, needing little in the way of creative story-telling to sell a product or convert a consumer. Various clothing lines, sports cars and forms of tech all may share this in common, yet they are drastically different in scope. On the other hand, plenty ... Read more...
In order to be a successful blogger, you have to be able to consistently produce content that people like. In order to do that, you have to constantly be looking for fresh ideas and new takes on previous topics. For those who have run into a brick wall with respect to new ideas, the process can be i... Read more...