Amazon dominates the online shopping experience. While many other competitors exist online, many have adopted similar tactics and offering as Amazon. From allowing small businesses to sell on their marketplaces to providing unique marketing opportunities, Amazon is setting the standard for the onlin... Read more...
In our last post, we discussed just how important engagement is for the success of Facebook pages – and how to build a more reliable following for them. Providing a steady stream of content that appeals to your target audience is undoubtedly at the core of any Facebook marketing effort, but some t... Read more...
Social media has grown exponentially over the past decade, both in terms of personal use and for purposes of branding. Businesses now utilize social media just as much as other, more traditional forms of marketing such as email lists and search engines. Through both organic and paid marketing method... Read more...
Content creation serves many important roles for online brands. First and foremost, an abundance of content gives users a reason to visit your website, whether you supply merely information or sell products and services as well. Content helps indicate to search engines that your website is active an... Read more...
Countless brands – whether they operate in a non-profit capacity, sell products or provide services – need shrewd marketing strategies to assist them in gaining exposure. Ultimately, brands must cultivate an audience and following that finds their content and offerings valuable. There are numero... Read more...
A seemingly endless number of websites exist, with many more being created each and every day. For most, obscurity is the name of the game: after all, ranking well in search results or reaching large number of people via social media isn’t feasible unless you put a lot of work into the process. ... Read more...
Local businesses have more difficulty in attracting new visitors and audiences, whether it be to their online platforms or in person. By virtue of having a smaller natural audience in your precise geographic area, converting as many people into customers and clients is not necessarily possible. O... Read more...
Developing a comprehensive marketing strategy for a brand takes plenty of patience and effort. Regardless of whether the brand is a small business or a Fortune 500 company, understanding key components of your audience, the platforms they use and other core marketing tactics is essential for long-te... Read more...
For many years, brands and businesses seeking to expand their digital footprints have sought the benefits of search engine optimization. Through SEO, boosting your website’s visibility in key search results is possible – but increasingly, it is no longer the only way for brands to become visible... Read more...
The digital marketplace landscape has changed substantially since the early days of the internet. While many once-popular platforms (like eBay and Craigslist) still exist, businesses and individuals alike have moved toward bigger, more encompassing alternatives. Without a doubt, Amazon is now the si... Read more...