On a daily basis, most internet users are bombarded with a litany of marketing pitches and content. Even those who don’t regularly use mobile devices and computers can suffer from forms of “content overload”, whether it be through in-world advertising or various forms of marketing via televisi... Read more...
As the nature of the internet – and of search engines – continues to become more congested and competitive, many brands are seeking new and exciting ways to reach audiences. For most smaller and local brands, ranking prominently in broad and generalized SERPs is practically impossible. As such, ... Read more...
Easily the most popular multimedia platform on the planet, YouTube now commands a huge control of the video market. From everyday enthusiasts who like to create their own videos to major corporations seeking to market their content, all roads more or less run via YouTube when seeking to boost video ... Read more...
Throughout most of the world, Google has become a dominating force in search engine usage. Not only does Google provide standard text-based search results, but it now also helps individuals find where they need to go, which businesses are nearby and provides access to a wealth of multimedia and news... Read more...
For almost 30 years, the internet has helped users connect with one another, find information, locate products and even enjoy entertainment. The nature of how people find these solutions has morphed over the years, with revamped variations of age-old services like search engines and new incarnations... Read more...
Building an extensive presence online that is capable of reaching search engine results and people through a variety of ways is a major goal of any brand. While several forms of marketing like social media and email provide additional outlets for attracting attention and traffic, search engines rema... Read more...
Building a website from scratch is now easier than ever, thanks to an array of content management systems available to users. Options such as Joomla and Drupal are used most often by those with a familiarity in web design, but for many, WordPress offers a more convenient and easy-to-use solution. ... Read more...
For many years, SEO professionals have outlined the importance of keywords in content designed to attract search engines. To this day, this advice remains at the heart of a dense and often complicated portfolio of SEO recommendations – and the advice still remains true for the most part. Howeve... Read more...
Search engine optimization to this day remains a top priority for a large share of online brands, blogs and businesses. Despite a variety of new and exciting marketing possibilities, SEO appeals to many due to the sheer amount of traffic it can drive and organic (i.e. free) method of functionality. ... Read more...
In an age with seemingly unlimited amounts of content, ensuring your own brand’s offerings can be seen and heard is difficult. For those who have dipped their toes into the waters of brand and content marketing, the results may be mixed: for smaller and newer brands in particular, achieving succes... Read more...