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Comments Off on When Embracing Bing Over Google Is a Good Idea, 10/04/2020, by in Google, SEO

We all know that Google gets the lion’s share of attention in the world of building organic traffic, improving SEO outcomes and raising brand awareness. Who can blame us: with roughly 90 percent global market share, Google is by far the largest and most productive search engine to target in many c... Read more...

Comments Off on How to Improve Your Social Media Visual Game, 08/04/2020, by in Social Media

Everybody with a consistent social media presence for their brand or business knows that it is essential to keep audiences engaged. After all, sharing content on social media doesn’t produce inherent value if people aren’t clicking, liking, sharing or otherwise engaging with it. Given many socia... Read more...

Comments Off on Major Changes for SEO in 2020 (Thanks, Google!), 06/04/2020, by in Google, SEO

Keeping abreast of the changes in search engine optimization – specifically those relating to search engine algorithm adjustments -is crucial for any brand, blog or business. Each year, search engines like Google and Bing tweak various components, with the long-term goal being to ensure user inten... Read more...

Comments Off on How to Handle Blog Comments, 03/04/2020, by in Online Business

Anybody who has managed a website or blog knows that the perpetual stream of comments that flow in are often nuisances. Given the sheer number of bots and other malicious actors, many people choose to turn comments off altogether on non-essential posts and pages. Yet blog comments remain an impor... Read more...

Comments Off on Are You a Victim of a Negative SEO Campaign?, 01/04/2020, by in SEO

Most people think about how they can improve their own brands when they hear the phrase “search engine optimization”. We’ve spent copious amounts of time over the years talking about how the process can be used effectively to improve brand visibility and generate more traffic, sales, subscript... Read more...

Comments Off on How to Get More Traffic for Your Shopify Store, 30/03/2020, by in Marketing, Online Business, Start Up Businesses

Building a productive and successful online marketplace is a prime goal for many businesses and brands. Whether you are a traditional retailer seeking to expand your offerings into the digital realm or a small-scale blog seeking to sell a bit of merchandise, having a reliable online store that can e... Read more...

Comments Off on How to Transform Your Post Into Limitless Forms of Content, 27/03/2020, by in Online Business

Content creation can be frustrating, tiresome and seemingly never-ending. This ultimately can wear heavily on the minds and moods of writers and creators, knowing that they are constantly needing to uncover new topics and angles from which to cover subject material. Writer’s block – or perhaps a... Read more...

Comments Off on Is Your Content Marketing Lacking the Marketing Element?, 25/03/2020, by in Marketing

Regardless of your brand, blog or business goals, entities both large and small know that digital marketing requires the presence of content. In fact, those seeking organic exposure on social media and via search engines know that content is the end-all, be-all variable in attracting new users, visi... Read more...

Comments Off on The Most Underused Social Platforms by Brands Today, 23/03/2020, by in Marketing, Social Media

For years, brands and businesses have sought out new ways to spread their messages via digital marketing. The first and earliest forms of marketing – search engine optimization and email marketing – still play vital roles in help brands gain exposure. However and increasingly, it is much more di... Read more...

Comments Off on Why Site Security Matters for SEO, 20/03/2020, by in Online Business, SEO, Web Design

Search engine optimization requires a litany of skills to execute in its totality, but many find success without ever fully mastering its potential. That’s because there are a number of ways to improve your website and its visibility; from generating backlinks to targeting keywords with minimal co... Read more...