Being able to compete in an increasingly competitive web atmosphere is the only way that your brand or blog will survive. It wasn't that long ago that businesses could tap into niche markets with little resistance, but monetization across all industries has left very little room for uncontested terr... Read more...
If you run a blog that is particularly focused on your business – or dedicated to assisting other businesses with issues – then you may find yourself in a niche where the word “excitement” isn't the first thing that comes to mind. Despite providing valuable information, insight and services,... Read more...
We can end up spending countless hours optimizing content and the websites upon which they appear, but few ever give the time of day to many of the multimedia components of this content. It has been shown that content-rich articles and blog posts are the key to increasing reach, PageRank, sharing an... Read more...
If you are already active on social media with your brand, then you understand that it takes time (and financial resources, most likely) to maintain your hold. A social media presence that suddenly goes inactive can quickly atrophy, making it much more difficult to recover and return to its former g... Read more...
Paid search has quickly become one of the easiest ways that e-commerce specialists, marketers and non-profit brands alike can gain traction in a search world where competition is fierce. Even within PPC, however, there can be quite a steep learning curve, with the end result being lost revenue in ma... Read more...
With each passing year, search engines become pickier and crankier. The demand for rigorous standards to be met increases as a result of competition; with so many websites vying for a place at the top of search engines results, only the ones that provide the best visitor experience can make the cut.... Read more...
It shouldn't happen very often, but there will come a time where you may need to transfer your website from one place to another. Sometimes, this occurs in the form of a domain name change. Other times (more common), you need to find a new hosting solution. Whatever the cause, it can be a frustratin... Read more...
Whether you are a non-profit that is seeking to boost volunteer engagement or a local business that wants to expand its customer base online, one of the most important metrics you will need to monitor is your conversion rates. This has always been a struggle for brands – particularly in the days w... Read more...
All too many of us simply want to focus on what we love when it comes to blogging. When we first learn about how versatile blogging platforms like WordPress can be, we want to hop on and begin pouring our thoughts out to the world for all to see. Unfortunately, the age of the internet now requires t... Read more...
We can often fall into a rut when it comes to content creation. The most common reason for this is due to the chronic churning out of content that we need for our blogs and websites. After you hammered just about every angle in a given niche, what's left to cover? This can be quite stressful for tho... Read more...