The worlds of business, technology, social life and just about everything else have been completely revolutionized over the past two decades, with the internet playing a huge role in the process. Most of us now are connected to the web (and by definition, everyone else) every hour of the day. From e... Read more...
About Pingler
Running PPC campaigns can be difficult. Between all of the minute changes that must be made on a regular basis to keep targeted groups from ignoring their messages and calibrating the specific elements of messaging that will ensure positive results, the last thing you want is to have to deal with mo... Read more...
Comments Off on Get the Scoop On Your Competition with These Free Tools,
12/08/2014,
by Pingler in Plugins and Tools
Being able to compete in an increasingly competitive web atmosphere is the only way that your brand or blog will survive. It wasn't that long ago that businesses could tap into niche markets with little resistance, but monetization across all industries has left very little room for uncontested terr... Read more...
Comments Off on Three Tricks for Boosting Your Business Blog’s Bragging Rights,
11/08/2014,
by Pingler in Online Business,
Start Up Businesses
If you run a blog that is particularly focused on your business – or dedicated to assisting other businesses with issues – then you may find yourself in a niche where the word “excitement” isn't the first thing that comes to mind. Despite providing valuable information, insight and services,... Read more...
Comments Off on Five Simple Ways to Optimize Your Images for Search,
10/08/2014,
by Pingler in Online Business,
SEO,
Web Design
We can end up spending countless hours optimizing content and the websites upon which they appear, but few ever give the time of day to many of the multimedia components of this content. It has been shown that content-rich articles and blog posts are the key to increasing reach, PageRank, sharing an... Read more...
Comments Off on Metrics to Track in Determining the True Cost of Social Media,
09/08/2014,
by Pingler in Online Business,
Social Media
If you are already active on social media with your brand, then you understand that it takes time (and financial resources, most likely) to maintain your hold. A social media presence that suddenly goes inactive can quickly atrophy, making it much more difficult to recover and return to its former g... Read more...
Comments Off on Get the Most Out of AdWords – Beginning Today,
08/08/2014,
by Pingler in Google,
Marketing
Paid search has quickly become one of the easiest ways that e-commerce specialists, marketers and non-profit brands alike can gain traction in a search world where competition is fierce. Even within PPC, however, there can be quite a steep learning curve, with the end result being lost revenue in ma... Read more...
Comments Off on Fix Slow-Loading Pages with These Three Methods,
07/08/2014,
by Pingler in Online Business,
Web Design
With each passing year, search engines become pickier and crankier. The demand for rigorous standards to be met increases as a result of competition; with so many websites vying for a place at the top of search engines results, only the ones that provide the best visitor experience can make the cut.... Read more...
Comments Off on Moving Your Website? Address These Structural Issues Before You Begin,
06/08/2014,
by Pingler in Online Business,
Web Design
It shouldn't happen very often, but there will come a time where you may need to transfer your website from one place to another. Sometimes, this occurs in the form of a domain name change. Other times (more common), you need to find a new hosting solution. Whatever the cause, it can be a frustratin... Read more...
Comments Off on Four Tools and Resources for Boosting Your Conversion Rates,
05/08/2014,
by Pingler in Plugins and Tools
Whether you are a non-profit that is seeking to boost volunteer engagement or a local business that wants to expand its customer base online, one of the most important metrics you will need to monitor is your conversion rates. This has always been a struggle for brands – particularly in the days w... Read more...