With each passing year, search engines become pickier and crankier. The demand for rigorous standards to be met increases as a result of competition; with so many websites vying for a place at the top of search engines results, only the ones that provide the best visitor experience can make the cut.... Read more...
It shouldn't happen very often, but there will come a time where you may need to transfer your website from one place to another. Sometimes, this occurs in the form of a domain name change. Other times (more common), you need to find a new hosting solution. Whatever the cause, it can be a frustratin... Read more...
Whether you are a non-profit that is seeking to boost volunteer engagement or a local business that wants to expand its customer base online, one of the most important metrics you will need to monitor is your conversion rates. This has always been a struggle for brands – particularly in the days w... Read more...
All too many of us simply want to focus on what we love when it comes to blogging. When we first learn about how versatile blogging platforms like WordPress can be, we want to hop on and begin pouring our thoughts out to the world for all to see. Unfortunately, the age of the internet now requires t... Read more...
We can often fall into a rut when it comes to content creation. The most common reason for this is due to the chronic churning out of content that we need for our blogs and websites. After you hammered just about every angle in a given niche, what's left to cover? This can be quite stressful for tho... Read more...
We have seen the transition on many websites: where standalone accounts were once used, shifts to Facebook login for comments have occurred in recent months. One of the most controversial was the Huffington Post, where thousands of users refused to continue commenting or reading after using the awar... Read more...
A new service called Vidsy has popped up on the market, with claims that it can help boost your marketing potential in mere minutes – without any prior experience. A variety of us are in search of marketing enhancements at any given time, but a healthy dose of scepticism comes with each possible s... Read more...
We often get focused on the amount of likes, shares and social media comments that we receive for our content. This is an important element to keep an eye on, as you will be able to gauge how much reach and interaction you’re receiving on average. Unfortunately, social media has a tendency to infl... Read more...
As Facebook continues to dominate the world of social media, we hear a lot about how marketing through this platform is the way to go. While we always recommend using a variety of marketing tactics to get the word out about your brand, there is never any harm in focusing a bit disproportionately on ... Read more...
As we continue to see an increase in the amount of web and search traffic that originates from mobile, it is increasingly common to see search engines tweak their algorithms in response. With more than one-quarter of all web traffic now originating from mobile, it is clear that the future of the int... Read more...