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Comments Off on More Motivation to Start Using Instagram Today, 03/01/2015, by in Social Media

Any business owner or brand manager should know by now that social media can open up a world of possibilities with respect to commerce, conversions and other desired actions. The first and most dominant platform for social media users is obviously Facebook, which currently claims one billion users. ... Read more...

Comments Off on Improve Mobile User Experience with These Navigation Considerations, 02/01/2015, by in Online Business, Web Design

By now, you have no doubt heard just how much traffic on the web comes through mobile devices. Within the next couple of years, it is expected that a majority of internet traffic will be through mobile devices, leaving many webmasters and bloggers wondering how they can better capitalize upon this t... Read more...

Comments Off on Converting SEO Sceptics Into Believers: What They Need to Know, 01/01/2015, by in SEO

For more than a decade, search engine optimization has played a key role in the success of websites, brands and businesses. Unless you already work for or own a mega-corporation with multi-national brand recognition, making it into the top search results for a given term or series of terms is downri... Read more...

Comments Off on A Simple Guide to Updating Your Website Without Harming SEO, 31/12/2014, by in Online Business, SEO

As times change, so must our websites. In order to continue to stay ahead of the competition and provide a service – in the form of a website – that people enjoy using, we must consistently adapt and implement new strategies with respect to website aesthetics and functionality. Unfortunately, ma... Read more...

Comments Off on Three Tips On How to Add Meaning to Your Brand, 30/12/2014, by in Marketing, Online Business

Your brand says a lot about you. Likewise, what your brand is saying to those who see it can make a world of difference in terms of how people interact with it. There are no successful companies out there who haven't built a strong sense of brand recognition and customer loyalty; without these conce... Read more...

Comments Off on The Benefits of Incorporating Bitcoin Into Your E-Commerce Model, 29/12/2014, by in Online Business

It's hard to live in this day and age of technological prowess and manage to have not heard of Bitcoin. Once known as nothing more than a “fictitious” currency, Bitcoin now enjoys a market share in the $10 billion range and has been used by millions in commerce and speculation. Many perspectives... Read more...

Comments Off on Get the Most Out of Your Writing With These Three Google Docs Apps, 28/12/2014, by in Google

In the world of content creation and marketing, time is everything. The amount of quality content that you can produce in a given day – again and again – will ultimately determine how many people you can reach and how many impressions you will make. As technology continues to become more advance... Read more...

Comments Off on Why Is Google Leaving Russia?, 27/12/2014, by in Google, News

Making waves in the world of internet news this week is the decision by Google to close down its Russian offices and leave the country. A lot of people have questions as to what this will mean for both the search engine giant and the future of internet in the country. Why exactly is Google making th... Read more...

Comments Off on The Mobile Shopper: a Snapshot, 26/12/2014, by in News

As mobile usage continues to go through the roof – and approaches levels that indicate it may soon overtake desktop devices as the majority-form of internet traffic – countless brands and companies are seeking to cash in on the mobile craze. While these trends may not always be as strong and the... Read more...

Comments Off on Is Google Ditching PageRank?, 25/12/2014, by in Google

For years, PageRank has played a large role in Google's search dynamics and countless webmasters keep a steady eye on their rankings, in combination with other metrics, to see how their fortunes are rising or falling. While much of what drives Google's subtle algorithms are unknown or murky when it ... Read more...