The old days of SEO were quite an easy time for most website owners, as a few simple additions or alterations to your pages and code could easily get you featured in search engines. As time has passed, however, Google and others have cracked down on these easy-to-rig systems and have implemented tou... Read more...
Around for over fifteen years, Google once was little more than a project started at Stanford University. In its early days, many weren't willing to give Google the time of day due to heavyweights like Yahoo dominating search, but over time, the word spread that Google offered superior search result... Read more...
In the world of content creation, few things are as important as the amount of productivity that you bring to the effort. While there is obviously a need to be creative and effective with respect to the type of content you produce, being able to produce enough of said content to keep competitors at ... Read more...
With changes to Panda, Penguin and other Google algorithms hitting the web on a consistent basis, we all worry that our websites will be next on the chopping block when it comes to any changes. It is common – in the wake of a change to algorithms and a subsequent penalty applied – for traffic to... Read more...
With another year quickly approaching, content creators and marketers alike are trying to find new ways to expand their reach, increase conversions and boost overall traffic. Perhaps the oldest method of digital marketing that still retains much of its power, email marketing, can be highly effective... Read more...
Many small businesses and locally-based brands do not spend much time trying to build links, thinking that it isn't worth their time or that it is simply too difficult to build them. When reaching out to an audience – no matter how big or targeted – building links can produce notable benefits fo... Read more...
Many people spend vast amounts of time trying to please the Google Gods by reading about all of the latest changes, exploring the stories from those who have succeeded (and failed), and making any necessary changes as the nature of its algorithms evolve. What all too many people forget about is that... Read more...
As Instagram continues to shock the masses by being one of the fastest growing social media networks, more and more brands have decided to begin using it in order to connect with new audiences from around the world. Once considered merely a photo-sharing hub, Instagram has made many changes to how i... Read more...
As the new year quickly approaches, many businesses and brands are preparing for another year of content and digital marketing. The end of each year is a time to reflect upon and assess which marketing strategies proved to be effective, and which ones did not. The nature of advertising via social me... Read more...
Facebook, much like Google, has a variety of algorithms and quirks that determine who sees our pages and how often they are seen. Because of this, millions of page owners are trying to get the most out of their fanbase and likes by updating regularly and using a variety of other tactics to boost rea... Read more...