New reports are showing that search and ad spending that targets mobile search in the United States will overtake that of desktop ad spending sometime in 2015. Search and ad spending refers to the amount spent on both PPC campaigns and organic search improvements. While the time at which total searc... Read more...
As a new year has arrived, so has the need to consider where and how your site or brand will prosper over the next twelve months. We all are innately familiar (or should be) with the most common sources of traffic – social media, search and organic are just a few examples. Unfortunately for many, ... Read more...
After some lull in terms of the focus put on it, content marketing and creation have seen a recent surge in terms of importance. With new algorithm updates by Google that emphasize various elements of content production that often pertain to quality, more and more people are doubling-down on their c... Read more...
With a new year upon the world, many are considering what new tactics will be necessary to stay relevant in the world of SEO. Whether you are a humble content creator in charge of a blog or a marketing guru that manages a niche product store, it is important to know how to reach out to and successfu... Read more...
Anyone who has been around the web for some time knows that the only certainty is that things will one day change. Particularly when dealing with SEO and content creation, we have seen so many upheavals over the past decade that the nature of SEO today barely resembles the nature of SEO ten years pr... Read more...
We all hate having to adapt, but it is a necessary evil in the world of SEO. Especially when it comes to Google, we should now be used to seeing substantial changes occurring in the algorithms and dynamics of search once every few months at minimum. With the latest changes brought on by Panda and Pe... Read more...
It has long been known that one type of benefit or another could be extracted from commenting on other blogs and websites. In days past, it was particularly easy to build links and boost SEO credibility by leaving links in blog replies all across the internet – you still see the blatant, savage at... Read more...
Second only to Google, YouTube receives an astonishing number of search requests every single day. As such, more and more content creators are realizing the power it offers as a content platform. Not only can you distribute existing content in a completely different format, but you can also bolster ... Read more...
Some say that content is only as good as the number of people it reaches. After all, search engines are increasingly becoming capable of assessing whose content is genuinely good and whose content is not, and classifying it based on that. We are not completely there yet, though, which means that som... Read more...
Whether you run a photography blog or maintain a community Instagram account, there is something to be said about the presentation and style of any image. The old adage that a picture is worth a thousand words can be very true in many cases, but only when the picture truly speaks to its audience. A ... Read more...