Advertising and digital marketing – much like SEO – are very broad, encompassing concepts that require knowledge across several areas in order to be successful. The concept of conversions is a popular topic in digital marketing and SEO discussions due to the fact that it can represents one of ma... Read more...
It comes as no surprise that the quality of your content is hugely important with respect to the performance of your website and its pages in search engines. While in the past it was easy to merely consider a few simple metrics in a content assessment, it is a much more nuanced inspection of variabl... Read more...
With so many social media networks out there to consider using, it can be hard to figure out which ones you'll want to have a presence on. Depending on the brand, you may ultimately decide on 3 or 4 select networks that perform best with your targeted demographics. From there, however, it becomes an... Read more...
It is a fairly common understanding that duplicate content is not a good idea for a website. In many cases, duplicate content can present itself in the form of spam or plagiarism, which is why search engines are rumoured to be very hard on its usage. Despite this understanding, duplicate content is ... Read more...
The world of SEO can be complicated to those who have just immersed themselves within the internet world, and just as complicated for those who are long-time followers. Despite the name, there is no universal metric or form of understanding that will ensure all of your bases are covered with respect... Read more...
Whether you are starting a new business online or in the physical world, some constants are present. The need for quality customer service, excellent communication and a balanced budget are just a few examples, but many other, smaller tools and methods fall into the same category. The fact that a ma... Read more...
For many businesses, the web is a gold mine for lead generation and conversion possibilities. For many others, it is a struggle with respect to properly generating the type of leads necessary to be successful. In order to view the broader effort of lead generation online as something specific rather... Read more...
Because of the broad nature of SEO, there is a lot of misinformation out there mixed in with the truths and effective strategies that comprise it. With mystery surrounding many aspects of how search engine algorithms function, subjectivity can be a dangerous thing that allows for SEO enthusiasts fro... Read more...
Twitter gave birth to the hashtag as we know it today, but it can still be an under – or overused tool in the Twitter handbook. It’s an important tool and when used properly, can really help to shape tweets, and more importantly to gain more attention when you are tweeting, These are just a few ... Read more...
There’s no doubt that Google + is one of the most divisive social media platforms out there. Some people swear by it, yet others declare it a failure given its relative lack of success when compared to platforms such as Twitter and Facebook. The truth probably lies somewhere in-between, but thereâ... Read more...