Content marketing is a complex and multi-faceted art that requires expertise and experience in a variety of areas. All too many content marketers – some surveys report as many as twenty percent – do not use any metrics at all to track their overall progress. While this is shocking, a bigger unde... Read more...
Additionally, buying views on YouTube can boost the visibility of your multimedia content, making it more likely to capture attention and engage a wider audience. In the age of social media, content availability is vast. This means that each piece of content is likely to generate less overall v... Read more...
Email marketing remains one of the most powerful marketing tools for brands, in large part because of email's near-universal acceptance as a communication tool and the fact that email is a free way in which to communicate. Years upon years of emails filling up inboxes and increasing in frequency, ho... Read more...
Everybody these days is seeking ways in which to turn casual browsers into conversion success stories. Whether you want someone to sign up for email updates, purchase products or contact you for more information about a topic, lead generation is a powerful element in today's world of content marketi... Read more...
Whether you are publishing content on social media or on your website, there is ample benefit to the concept of sharing. The number one, underlying goal for most brands is to maximize their audience sizes and reach in order to persuade individuals, promote products or inform about an important cause... Read more...
SEO is a constantly-evolving field of study for countless enthusiasts, and a needed element for just as many brands and businesses who wish to maintain a level of influence in search and beyond. Between all of the freelance SEO agents and SEO firms available for hire, someone in need has a lot of co... Read more...
Brands have been using Facebook to connect with like-minded audiences for several years now, but the way in which this occurs has changed. Not too long ago, Facebook decided to move away from a mainly organic algorithm system – in which most people who have liked a page see its updates over a give... Read more...
While marketers and content creators alike continue to explore new and exciting ways in which to distribute their content, the most reliable and efficient way in which to do so when balancing time, effort and money is email. Email marketing is easy to do, has virtually no cost (unless you use a soph... Read more...
When crafting quality content for our readers, it is important to consider a wide variety of elements. Readers want to be entertained, educated and amazed at what we produce, so it's crucial to deliver on these three points. In the process of writing, it can become all too easy to forget about these... Read more...
Whether you have been a freelance SEO operative for years or are in between professional jobs with a firm that hires SEO consultants, the need to constantly be on the lookout and impress prospective employers is crucial. As the nature of SEO is a highly-evolving world of constant changes, having the... Read more...